Plus (supermarket) Audience in United States

Plus (supermarket) has an estimated audience of 369,851 people in United States. 67.9% are female, 32.1% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Sustainable products, Genderqueer, Handmade Gifts, Girl power, Spiritual gift.

The average Plus (supermarket) fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sustainable products, Genderqueer, Handmade Gifts, with strongest over-indexing on Sustainable products (1.81× the country average). Demographically, the Plus (supermarket) audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Plus (supermarket) fans

Demographic split for Plus (supermarket) audience in United States
MetricValue
Female67.9%
Male32.1%
Average age30.9
Estimated audience size369,851

Audience persona

The typical Plus (supermarket) fan in United States is more female, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Sustainable products.

Top regions in United States

Top regions ranked by reach for Plus (supermarket) in United States
RegionReachAffinity
California47,6591.17×
Texas34,8051.09×
Florida34,6281.38×
New York25,5851.24×
Illinois13,1271.07×
Georgia13,0371.14×
Pennsylvania12,9811.04×
North Carolina12,2081.1×
Ohio11,0440.97×
Michigan10,3331.07×
New Jersey9,8721.05×
Virginia9,5311.06×
Arizona7,7771.03×
Tennessee7,6831.04×
Indiana7,6661.13×
Massachusetts7,4971.03×
Washington7,3290.99×
Maryland6,9401.09×
Alabama6,1351.19×
South Carolina6,1131.1×
Missouri6,0801.02×
Louisiana6,0741.27×
Minnesota5,1500.97×
Colorado5,0580.87×
Wisconsin4,9200.88×
Kentucky4,8001.04×
Oregon4,3581.03×
Oklahoma4,1451.01×
Connecticut3,9731.07×
Mississippi3,6251.19×
Nevada3,5560.99×
Arkansas3,4061.12×
Iowa3,1091.02×
Kansas2,9901.03×
Utah2,9260.88×
West Virginia1,8901.1×
New Mexico1,8280.99×
Nebraska1,6860.91×
Idaho1,4850.8×
Hawaii1,3470.85×
Washington, District of Columbia1,2871.16×
Maine1,1980.9×
Rhode Island1,0930.93×
New Hampshire1,0490.72×
Delaware9210.9×
Montana8060.79×
South Dakota6490.76×
Alaska6440.81×
North Dakota6320.83×
Vermont4290.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plus (supermarket) audience
BrandAffinityCategory
Sustainable products1.81×Politics & Society
Genderqueer1.64×Politics & Society
Handmade Gifts2.05×Kids & Family
Girl power1.64×Politics & Society
Spiritual gift1.65×Politics & Society
Pre-engagement ring1.61×Fashion & Accessoires
Kosher foods1.68×Food & Beverages
Wide leg jeans2.26×Fashion & Accessoires
Islamic banking1.72×Business & Career
Kippah1.51×Fashion & Accessoires
Birkin bag2.34×Fashion & Accessoires
Ardell Lashes2.28×Beauty & Wellness
Modanisa1.84×Fashion & Accessoires
The White Company2.26×Literature
Burnout (psychology)1.57×Health
Delivery drone1.71×Technology & Electronics
Euronics1.91×Shopping
Equestrian at the Summer Olympics1.81×Sports
Selfridges1.81×Shopping
Family mediation1.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plus (supermarket) audience
TraitClusterScore
MindfulnessBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Plus (supermarket)
CountryShare
Netherlands34.7%
Brazil16.6%
Poland11.0%

See Plus (supermarket) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Plus (supermarket) have in United States?

Plus (supermarket) has an estimated audience of 369,851 people in United States, concentrated in California and Texas.

What is the gender split and age of Plus (supermarket) fans?

67.9% of Plus (supermarket) fans are female, 32.1% are male, with an average age of 30.9 years.

Which brands do Plus (supermarket) fans like most?

Plus (supermarket) fans show strongest brand affinity for Sustainable products (1.81×), Genderqueer (1.64×), and Handmade Gifts (2.05×) over the country average.

Where do Plus (supermarket) fans live in United States?

Plus (supermarket) fans in United States are most concentrated in California (reach 47,659), Texas (reach 34,805), and Florida (reach 34,628). These three regions account for the largest share of the active audience.

What other brands do Plus (supermarket) fans also like?

Beyond Plus (supermarket) itself, the audience over-indexes on Genderqueer (1.64×), Handmade Gifts (2.05×), Girl power (1.64×), and Spiritual gift (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plus (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.