Plus (supermarket) Audience in United States
Plus (supermarket) has an estimated audience of 369,851 people in United States. 67.9% are female, 32.1% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Circular economy, Periodontal pathology, Santa Eulària des Riu, Yenişehir, Bursa, Enfagrow A+ Malaysia.
The average Plus (supermarket) fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Circular economy, Periodontal pathology, Santa Eulària des Riu, with strongest over-indexing on Circular economy (1.53× the country average). Demographically, the Plus (supermarket) audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Plus (supermarket) fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 30.9 |
| Estimated audience size | 369,851 |
Audience persona
The typical Plus (supermarket) fan in United States is more female, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Circular economy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,659 | 1.17× |
| Texas | 34,805 | 1.09× |
| Florida | 34,628 | 1.38× |
| New York | 25,585 | 1.24× |
| Illinois | 13,127 | 1.07× |
| Georgia | 13,037 | 1.14× |
| Pennsylvania | 12,981 | 1.04× |
| North Carolina | 12,208 | 1.1× |
| Ohio | 11,044 | 0.97× |
| Michigan | 10,333 | 1.07× |
| New Jersey | 9,872 | 1.05× |
| Virginia | 9,531 | 1.06× |
| Arizona | 7,777 | 1.03× |
| Tennessee | 7,683 | 1.04× |
| Indiana | 7,666 | 1.13× |
| Massachusetts | 7,497 | 1.03× |
| Washington | 7,329 | 0.99× |
| Maryland | 6,940 | 1.09× |
| Alabama | 6,135 | 1.19× |
| South Carolina | 6,113 | 1.1× |
| Missouri | 6,080 | 1.02× |
| Louisiana | 6,074 | 1.27× |
| Minnesota | 5,150 | 0.97× |
| Colorado | 5,058 | 0.87× |
| Wisconsin | 4,920 | 0.88× |
| Kentucky | 4,800 | 1.04× |
| Oregon | 4,358 | 1.03× |
| Oklahoma | 4,145 | 1.01× |
| Connecticut | 3,973 | 1.07× |
| Mississippi | 3,625 | 1.19× |
| Nevada | 3,556 | 0.99× |
| Arkansas | 3,406 | 1.12× |
| Iowa | 3,109 | 1.02× |
| Kansas | 2,990 | 1.03× |
| Utah | 2,926 | 0.88× |
| West Virginia | 1,890 | 1.1× |
| New Mexico | 1,828 | 0.99× |
| Nebraska | 1,686 | 0.91× |
| Idaho | 1,485 | 0.8× |
| Hawaii | 1,347 | 0.85× |
| Washington, District of Columbia | 1,287 | 1.16× |
| Maine | 1,198 | 0.9× |
| Rhode Island | 1,093 | 0.93× |
| New Hampshire | 1,049 | 0.72× |
| Delaware | 921 | 0.9× |
| Montana | 806 | 0.79× |
| South Dakota | 649 | 0.76× |
| Alaska | 644 | 0.81× |
| North Dakota | 632 | 0.83× |
| Vermont | 429 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circular economy | 1.53× | Business & Career |
| Periodontal pathology | 1.71× | Health |
| Santa Eulària des Riu | 1.7× | Travel & Leisure |
| Yenişehir, Bursa | 2.28× | Travel & Leisure |
| Enfagrow A+ Malaysia | 1.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 34.7% |
| Brazil | 16.6% |
| Poland | 11.0% |
See Plus (supermarket) audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Plus (supermarket) have in United States?
Plus (supermarket) has an estimated audience of 369,851 people in United States, concentrated in California and Texas.
What is the gender split and age of Plus (supermarket) fans?
67.9% of Plus (supermarket) fans are female, 32.1% are male, with an average age of 30.9 years.
Which brands do Plus (supermarket) fans like most?
Plus (supermarket) fans show strongest brand affinity for Circular economy (1.53×), Periodontal pathology (1.71×), and Santa Eulària des Riu (1.7×) over the country average.
Where do Plus (supermarket) fans live in United States?
Plus (supermarket) fans in United States are most concentrated in California (reach 47,659), Texas (reach 34,805), and Florida (reach 34,628). These three regions account for the largest share of the active audience.
What other brands do Plus (supermarket) fans also like?
Beyond Plus (supermarket) itself, the audience over-indexes on Periodontal pathology (1.71×), Santa Eulària des Riu (1.7×), Yenişehir, Bursa (2.28×), and Enfagrow A+ Malaysia (1.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Plus (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.