Genderqueer Audience in United States

Genderqueer logo

Genderqueer has an estimated audience of 4,646,985 people in United States. 64.5% are female, 35.5% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Superman, Harry Potter, Webcomic, Gender equality.

The average Genderqueer fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Superman, Harry Potter, with strongest over-indexing on Euphoria (2.57× the country average). Demographically, the Genderqueer audience skews more female with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Genderqueer fans

Demographic split for Genderqueer audience in United States
MetricValue
Female64.5%
Male35.5%
Average age29.3
Estimated audience size4,646,985

Audience persona

The typical Genderqueer fan in United States is more female, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Genderqueer in United States
RegionReachAffinity
California483,8570.95×
Texas323,3050.81×
Florida244,7240.78×
New York238,5990.92×
Pennsylvania156,8261×
Ohio151,7821.06×
Illinois149,0280.96×
North Carolina139,3061×
Washington135,1541.45×
Georgia134,3880.94×
Michigan130,3621.07×
Virginia112,1190.99×
Massachusetts108,4791.18×
Indiana97,4001.15×
New Jersey92,7650.78×
Tennessee90,7800.97×
Oregon88,1121.65×
Arizona86,3580.91×
Maryland80,0111×
Missouri79,5541.06×
Minnesota78,3571.18×
Colorado76,1111.04×
Wisconsin75,6841.08×
Kentucky67,0911.15×
South Carolina59,6180.85×
Alabama56,6640.87×
Oklahoma55,4731.08×
Louisiana54,0340.9×
Connecticut50,4801.08×
Utah47,8651.15×
Iowa39,7241.04×
Nevada39,4600.88×
Arkansas36,9040.96×
Kansas36,5641×
Mississippi30,2580.79×
West Virginia24,7681.14×
Maine22,5561.36×
Idaho22,2850.96×
New Hampshire21,1051.15×
Nebraska19,9830.86×
New Mexico19,7090.85×
Hawaii16,0600.8×
Rhode Island14,8221×
Alaska11,6191.17×
Washington, District of Columbia11,4350.82×
Montana11,0490.86×
Vermont10,9331.34×
Delaware9,0500.71×
South Dakota8,7250.81×
North Dakota7,9640.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genderqueer audience
BrandAffinityCategory
Euphoria2.57×Movies & TV
Superman2.27×Movies & TV
Harry Potter2.47×Movies & TV
Webcomic5.78×Literature
Gender equality8.92×Politics & Society
Teddy bear6.1×Kids & Family
Gay pride5.21×Politics & Society
LGBT social movements9.37×Politics & Society
Anime convention3.68×Literature
GameStop3.43×Games
Peacemaker2.23×Movies & TV
Feminist movement9.5×Politics & Society
YouTube1.56×Movies & TV
Disneyland2.86×Travel & Leisure
Zendaya5.55×Movies & TV
Pokémon (video game series)4.24×Games
Scooby-Doo3.05×Movies & TV
Costume4.49×Fashion & Accessoires
LGBT community3.32×Politics & Society
Black comedy4.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genderqueer audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.39
SustainabilityBALANCE1.65
MindfulnessBALANCE1.64
ExtroversionTHRILL1.5
Urban LifestyleOPEN1.48
Pet OwnershipJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Genderqueer
CountryShare
United States43.0%
Brazil6.4%
United Kingdom6.3%

See Genderqueer audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Genderqueer have in United States?

Genderqueer has an estimated audience of 4,646,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Genderqueer fans?

64.5% of Genderqueer fans are female, 35.5% are male, with an average age of 29.3 years.

Which brands do Genderqueer fans like most?

Genderqueer fans show strongest brand affinity for Euphoria (2.57×), Superman (2.27×), and Harry Potter (2.47×) over the country average.

Where do Genderqueer fans live in United States?

Genderqueer fans in United States are most concentrated in California (reach 483,857), Texas (reach 323,305), and Florida (reach 244,724). These three regions account for the largest share of the active audience.

What other brands do Genderqueer fans also like?

Beyond Genderqueer itself, the audience over-indexes on Superman (2.27×), Harry Potter (2.47×), Webcomic (5.78×), and Gender equality (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genderqueer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.