A data profile of the people who buy, follow and care about Genderqueer in United States — modelled from more than twelve digital signal sources. Genderqueer has an estimated audience of 4,646,985 people in United States.
The average Genderqueer fan in United States is 29.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Superman, Webcomic, Zendaya, with strongest over-indexing on Superman (2.27× the country average).
Demographically, the Genderqueer audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Genderqueer fan in United States is more female, around 29.3 years old, with strong Mindfulness tendencies and a notable affinity for Superman.
The key figures that characterise the Genderqueer profile in United States.
64.5% are female, 35.5% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 29.3 |
| Estimated audience size | 4,646,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 22% | |
| 30-39 | 12% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide Genderqueer audience comes from United States.
| Country | Share |
|---|---|
| United States | 43.0% |
| Brazil | 6.4% |
| United Kingdom | 6.3% |
Where the Genderqueer audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~80K | 1.54× | |
| 02 | Washington | ~100K | 1.36× | |
| 03 | Maine | ~20K | 1.33× | |
| 04 | Vermont | ~10K | 1.21× | |
| 05 | New Hampshire | ~20K | 1.15× | |
| 06 | Minnesota | ~80K | 1.14× | |
| 07 | West Virginia | ~20K | 1.14× | |
| 08 | Utah | ~50K | 1.13× | |
| 09 | Massachusetts | ~100K | 1.12× | |
| 10 | Kentucky | ~70K | 1.12× | |
| 11 | Alaska | ~10K | 1.11× | |
| 12 | Missouri | ~80K | 1.07× | |
| 13 | Indiana | ~90K | 1.06× | |
| 14 | Oklahoma | ~50K | 1.06× | |
| 15 | Michigan | ~100K | 1.04× | |
| 16 | Ohio | ~100K | 1.03× | |
| 17 | Wisconsin | ~70K | 1.03× | |
| 18 | Connecticut | ~50K | 1.03× | |
| 19 | Iowa | ~40K | 1.03× | |
| 20 | Colorado | ~70K | 1.02× | |
| 21 | North Carolina | ~100K | 1.01× | |
| 22 | Kansas | ~40K | 1.01× | |
| 23 | Rhode Island | ~10K | 1.01× | |
| 24 | Pennsylvania | ~200K | 1.00× | |
| 25 | Maryland | ~80K | 0.99× | |
| 26 | Virginia | ~100K | 0.98× | |
| 27 | Nebraska | ~20K | 0.98× | |
| 28 | Arkansas | ~40K | 0.97× | |
| 29 | Idaho | ~20K | 0.97× | |
| 30 | New Mexico | ~20K | 0.96× | |
| 31 | Montana | ~10K | 0.94× | |
| 32 | South Dakota | ~10K | 0.94× | |
| 33 | North Dakota | ~9K | 0.94× | |
| 34 | California | ~500K | 0.92× | |
| 35 | Illinois | ~100K | 0.92× | |
| 36 | Tennessee | ~90K | 0.92× | |
| 37 | Louisiana | ~60K | 0.92× | |
| 38 | Nevada | ~40K | 0.92× | |
| 39 | Georgia | ~100K | 0.91× | |
| 40 | Delaware | ~10K | 0.90× | |
| 41 | New York | ~200K | 0.88× | |
| 42 | Arizona | ~80K | 0.88× | |
| 43 | Hawaii | ~20K | 0.88× | |
| 44 | South Carolina | ~60K | 0.86× | |
| 45 | Alabama | ~60K | 0.86× | |
| 46 | Mississippi | ~30K | 0.85× | |
| 47 | Washington, District of Columbia | ~10K | 0.84× | |
| 48 | Texas | ~300K | 0.79× | |
| 49 | New Jersey | ~90K | 0.79× | |
| 50 | Florida | ~200K | 0.75× |
The strongest cross-interests of the Genderqueer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Feminist movement | Politics & Society | 9.50× | ||
| 02 | LGBT social movements | Politics & Society | 9.37× | ||
| 03 | Gender equality | Politics & Society | 8.92× | ||
| 04 | Alvin and the Chipmunks | Music & Radio | 7.75× | ||
| 05 | Teddy bear | Kids & Family | 6.10× | ||
| 06 | Webcomic | Literature | 5.78× | ||
| 07 | Zendaya | Movies & TV | 5.55× | ||
| 08 | Gay pride | Politics & Society | 5.21× | ||
| 09 | Costume | Fashion & Accessoires | 4.49× | ||
| 10 | Black comedy | Movies & TV | 4.44× | ||
| 11 | Pokémon (video game series) | Games | 4.24× | ||
| 12 | Feminism | Politics & Society | 4.06× | ||
| 13 | Anime convention | Literature | 3.68× | ||
| 14 | GameStop | Games | 3.43× | ||
| 15 | LGBT community | Politics & Society | 3.32× | ||
| 16 | Cartoon | Movies & TV | 3.07× | ||
| 17 | Disneyland | Travel & Leisure | 2.86× | ||
| 18 | Harry Potter | Movies & TV | 2.47× | ||
| 19 | Superman | Movies & TV | 2.27× | ||
| 20 | Peacemaker | Movies & TV | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.60× | |
| Urban Lifestyle | OPEN | 1.26× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Spirituality | BALANCE | 0.72× | |
| Convenience Orientation | PREMIUM | 0.79× |
Genderqueer has an estimated audience of 4,646,985 people in United States, concentrated in California and Texas.
64.5% of Genderqueer fans are female, 35.5% are male, with an average age of 29.3 years.
Genderqueer fans show strongest brand affinity for Superman (2.27×), Webcomic (5.78×), and Zendaya (5.55×) over the country average.
Genderqueer fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Genderqueer itself, the audience over-indexes on Webcomic (5.78×), Zendaya (5.55×), Harry Potter (2.47×), and Gender equality (8.92×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Genderqueer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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