Rascasse Audience Intelligence

LGBT community Audience in United States

A data profile of the people who buy, follow and care about LGBT community in United States — modelled from more than twelve digital signal sources. LGBT community has an estimated audience of 28,808,729 people in United States.

#687among Topic in United States#53in Politics & Society

The average LGBT community fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-love, Livemusic, Stranger Things, with strongest over-indexing on Self-love (1.82× the country average).

Demographically, the LGBT community audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LGBT community fan in United States is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Self-love.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LGBT community profile in United States.

Audience size
28.8M
in United States
Gender
63.7%♀
36.3% male
Age
32.3
average years
Country rank
#997
Topic in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LGBT community fans

63.7% are female, 36.3% are male, average age 32.3.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for LGBT community audience in United States
MetricValue
Female63.7%
Male36.3%
Average age32.3
Estimated audience size28,808,729
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the LGBT community audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3915%
40-4913%
50+11%
Fig. 04

Worldwide distribution

33.6%

of the worldwide LGBT community audience comes from United States.

Worldwide audience distribution share by country for LGBT community
CountryShare
United States33.6%
China6.4%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LGBT community audience in United States is strongest.

Fig. 05

Top regions by affinity

LGBT community fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~600K1.40×
02Alaska~80K1.24×
03Vermont~60K1.18×
04North Dakota~70K1.16×
05South Dakota~70K1.08×
06Maryland~500K1.04×
07Washington, District of Columbia~90K1.04×
08Montana~80K1.04×
09Delaware~80K1.04×
10California~3.5M1.03×
11West Virginia~100K1.02×
12Louisiana~400K1.01×
13Arkansas~200K1.01×
14Rhode Island~90K1.01×
15Arizona~600K0.99×
16Mississippi~200K0.98×
17Maine~100K0.98×
18New York~1.5M0.97×
19Georgia~900K0.97×
20Texas~2.5M0.96×
21Pennsylvania~900K0.96×
22Virginia~700K0.96×
23Massachusetts~500K0.96×
24Nevada~300K0.96×
25New Hampshire~100K0.96×
26North Carolina~800K0.95×
27Wisconsin~400K0.95×
28Kentucky~300K0.95×
29Oklahoma~300K0.95×
30New Mexico~100K0.95×
31Idaho~100K0.95×
32Hawaii~100K0.95×
33Washington~500K0.94×
34Connecticut~300K0.94×
35Kansas~200K0.94×
36Nebraska~100K0.93×
37Illinois~900K0.92×
38New Jersey~700K0.92×
39Missouri~400K0.92×
40Ohio~800K0.91×
41Indiana~500K0.91×
42South Carolina~400K0.91×
43Oregon~300K0.91×
44Iowa~200K0.91×
45Florida~1.5M0.90×
46Michigan~700K0.90×
47Utah~200K0.87×
48Minnesota~400K0.86×
49Tennessee~500K0.85×
50Colorado~400K0.83×
Fig. 06

Affinity by region

Affinity by region — LGBT community, United States
0.83×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LGBT community audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LGBT community audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio2.18×
02Millie Bobby BrownMovies & TV1.85×
03Self-loveHealth1.82×
04Makeup TutorialsBeauty & Wellness1.79×
05Anime conventionLiterature1.71×
06Curly HairBeauty & Wellness1.70×
07Ariana GrandeMusic & Radio1.70×
08Hair ExtensionsBeauty & Wellness1.67×
09Digital artArts & Culture1.66×
10Music schoolMusic & Radio1.66×
11AfrobeatMusic & Radio1.60×
12Long hairBeauty & Wellness1.58×
13Organic productFood & Beverages1.58×
14LivemusicMusic & Radio1.56×
15PridePolitics & Society1.56×
16Anime and manga fandomLiterature1.54×
17Stranger ThingsMovies & TV1.53×
18Acoustic guitarMusic & Radio1.53×
19BraidHome & Garden1.52×
20Action figureKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LGBT community audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LGBT community audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.17×
CreativityOPEN1.08×
MindfulnessBALANCE1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LGBT community audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Quality AwarenessPREMIUM0.70×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LGBT community have in United States?

LGBT community has an estimated audience of 28,808,729 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LGBT community fans?

63.7% of LGBT community fans are female, 36.3% are male, with an average age of 32.3 years.

03

Which brands do LGBT community fans like most?

LGBT community fans show strongest brand affinity for Self-love (1.82×), Livemusic (1.56×), and Stranger Things (1.53×) over the country average.

04

Where do LGBT community fans live in United States?

LGBT community fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do LGBT community fans also like?

Beyond LGBT community itself, the audience over-indexes on Livemusic (1.56×), Stranger Things (1.53×), Hair Extensions (1.67×), and Curly Hair (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See LGBT community audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LGBT community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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