LGBT community Audience in United States

LGBT community logo

LGBT community has an estimated audience of 28,808,729 people in United States. 63.7% are female, 36.3% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Self-love, Livemusic, Stranger Things, Hair Extensions, Curly Hair.

The average LGBT community fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self-love, Livemusic, Stranger Things, with strongest over-indexing on Self-love (1.82× the country average). Demographically, the LGBT community audience skews more female with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of LGBT community fans

Demographic split for LGBT community audience in United States
MetricValue
Female63.7%
Male36.3%
Average age32.3
Estimated audience size28,808,729

Audience persona

The typical LGBT community fan in United States is more female, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Self-love.

Top regions in United States

Top regions ranked by reach for LGBT community in United States
RegionReachAffinity
California3,527,5011.11×
Texas2,427,6190.98×
Florida1,850,3640.95×
New York1,738,7061.08×
Pennsylvania949,5430.98×
Illinois934,4140.97×
Georgia865,4510.98×
Ohio823,8970.93×
North Carolina810,7910.94×
Virginia698,7971×
New Jersey693,6070.95×
Alabama682,0051.69×
Michigan673,2840.89×
Arizona625,3951.06×
Maryland550,2811.11×
Washington536,0540.93×
Massachusetts527,6050.93×
Tennessee430,1030.74×
Indiana429,3420.82×
Wisconsin426,1720.98×
Missouri420,0900.9×
Louisiana407,6141.1×
South Carolina358,8830.83×
Colorado338,9030.75×
Minnesota315,4930.76×
Kentucky307,6340.85×
Oregon280,0000.85×
Oklahoma277,2960.87×
Nevada260,6250.94×
Connecticut258,5840.89×
Arkansas257,7691.09×
Kansas199,1260.88×
Iowa189,0390.8×
Mississippi185,6990.78×
Utah169,2540.66×
New Mexico115,3550.8×
Alaska114,7391.86×
West Virginia110,1870.82×
Nebraska108,2290.75×
Idaho106,1760.73×
Washington, District of Columbia101,0501.17×
Hawaii97,2010.78×
Delaware92,1631.16×
North Dakota91,7571.55×
New Hampshire90,7890.8×
Maine87,6150.85×
Montana87,5191.1×
South Dakota86,3851.3×
Rhode Island83,8560.91×
Wyoming81,3841.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LGBT community audience
BrandAffinityCategory
Self-love1.82×Health
Livemusic1.56×Music & Radio
Stranger Things1.53×Movies & TV
Hair Extensions1.67×Beauty & Wellness
Curly Hair1.7×Beauty & Wellness
Anime convention1.71×Literature
Millie Bobby Brown1.85×Movies & TV
Makeup Tutorials1.79×Beauty & Wellness
Braid1.52×Home & Garden
Acoustic guitar1.53×Music & Radio
Ariana Grande1.7×Music & Radio
Anime and manga fandom1.54×Literature
Pride1.56×Politics & Society
Afrobeat1.6×Music & Radio
Long hair1.58×Beauty & Wellness
Digital art1.66×Arts & Culture
Rhianna (singer)2.18×Music & Radio
Sabrina Carpenter1.51×Music & Radio
Organic product1.58×Food & Beverages
Music school1.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LGBT community audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.81
MindfulnessBALANCE1.23
Healthy LifestyleBALANCE1.2
Luxury OrientationPREMIUM1.2
SustainabilityBALANCE1.19
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for LGBT community
CountryShare
United States33.6%
China6.4%
Brazil5.0%

See LGBT community audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does LGBT community have in United States?

LGBT community has an estimated audience of 28,808,729 people in United States, concentrated in California and Texas.

What is the gender split and age of LGBT community fans?

63.7% of LGBT community fans are female, 36.3% are male, with an average age of 32.3 years.

Which brands do LGBT community fans like most?

LGBT community fans show strongest brand affinity for Self-love (1.82×), Livemusic (1.56×), and Stranger Things (1.53×) over the country average.

Where do LGBT community fans live in United States?

LGBT community fans in United States are most concentrated in California (reach 3,527,501), Texas (reach 2,427,619), and Florida (reach 1,850,364). These three regions account for the largest share of the active audience.

What other brands do LGBT community fans also like?

Beyond LGBT community itself, the audience over-indexes on Livemusic (1.56×), Stranger Things (1.53×), Hair Extensions (1.67×), and Curly Hair (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LGBT community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.