Rascasse Audience Intelligence

Organic product Audience in United States

A data profile of the people who buy, follow and care about Organic product in United States — modelled from more than twelve digital signal sources. Organic product has an estimated audience of 21,495,799 people in United States.

#1024among Topic in United States#130in Food & Beverages

The average Organic product fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural foods, TikTok, Natural skin care, with strongest over-indexing on Natural foods (8.89× the country average).

Demographically, the Organic product audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organic product fan in United States is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Natural foods.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic product profile in United States.

Audience size
21.5M
in United States
Gender
66.1%♀
33.9% male
Age
41.1
average years
Country rank
#1495
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic product fans

66.1% are female, 33.9% are male, average age 41.1.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Organic product audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.1
Estimated audience size21,495,799
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Organic product audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Organic product audience comes from United States.

Worldwide audience distribution share by country for Organic product
CountryShare
United States14.9%
Japan5.7%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic product audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic product fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~900K2.19×
02Washington, District of Columbia~100K2.12×
03Colorado~600K1.81×
04Connecticut~400K1.70×
05Rhode Island~100K1.56×
06California~3.5M1.46×
07New Jersey~800K1.46×
08Illinois~1M1.38×
09Hawaii~100K1.36×
10New Mexico~100K1.31×
11Florida~2M1.23×
12New York~1.5M1.22×
13Maryland~500K1.22×
14Nevada~300K1.21×
15New Hampshire~100K1.17×
16Texas~2M1.13×
17North Carolina~700K1.13×
18Arizona~500K1.10×
19Louisiana~300K1.10×
20Virginia~600K1.08×
21Oregon~300K1.06×
22Alaska~50K1.06×
23Vermont~40K1.01×
24Pennsylvania~700K1.00×
25Washington~400K1.00×
26North Dakota~40K1.00×
27Georgia~600K0.98×
28South Dakota~50K0.97×
29Ohio~600K0.95×
30Alabama~300K0.94×
31Tennessee~400K0.92×
32Arkansas~200K0.92×
33Maine~70K0.92×
34Kansas~200K0.91×
35Michigan~500K0.89×
36Montana~50K0.88×
37Nebraska~90K0.87×
38Missouri~300K0.86×
39Oklahoma~200K0.86×
40Delaware~50K0.85×
41South Carolina~300K0.84×
42Minnesota~300K0.84×
43West Virginia~80K0.83×
44Utah~200K0.81×
45Idaho~80K0.77×
46Kentucky~200K0.76×
47Mississippi~100K0.74×
48Indiana~300K0.71×
49Iowa~100K0.69×
50Wisconsin~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Organic product, United States
0.67×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic product audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic product audience
#·InterestCategoryAffinity×
01Natural foodsFood & Beverages8.89×
02Kendall JennerFashion & Accessoires6.93×
03Natural skin careBeauty & Wellness4.90×
04MoisturizerHome & Garden4.54×
05Organic farmingFood & Beverages3.86×
06Hair conditionerBeauty & Wellness3.63×
07Eyelash extensionsBeauty & Wellness3.60×
08PhilanthropyArts & Culture2.92×
09ULTA BeautyBeauty & Wellness2.88×
10Trader Joe'sShopping2.85×
11Skin careBeauty & Wellness2.76×
12MilkFood & Beverages2.65×
13TikTokInternet & Social Media2.57×
14Personal careHealth2.53×
15Self-loveHealth2.52×
16Do it yourself (DIY)Home & Garden2.51×
17Local foodFood & Beverages2.48×
18Harry PotterMovies & TV1.84×
19SupermanMovies & TV1.81×
20Luxury goodsFashion & Accessoires1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic product audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic product audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.14×
IndulgenceJOY1.88×
Luxury OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic product audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.87×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic product have in United States?

Organic product has an estimated audience of 21,495,799 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Organic product fans?

66.1% of Organic product fans are female, 33.9% are male, with an average age of 41.1 years.

03

Which brands do Organic product fans like most?

Organic product fans show strongest brand affinity for Natural foods (8.89×), TikTok (2.57×), and Natural skin care (4.9×) over the country average.

04

Where do Organic product fans live in United States?

Organic product fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Organic product fans also like?

Beyond Organic product itself, the audience over-indexes on TikTok (2.57×), Natural skin care (4.9×), Moisturizer (4.54×), and Do it yourself (DIY) (2.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Organic product audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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