Organic product Audience in United States

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Organic product has an estimated audience of 21,495,799 people in United States. 66.1% are female, 33.9% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Combat sport, Collectable, Natural rubber, Tierra Cali.

The average Organic product fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Combat sport, Collectable, with strongest over-indexing on Bank account (3.75× the country average). Demographically, the Organic product audience skews more female with an average age of 41.1, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Organic product fans

Demographic split for Organic product audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.1
Estimated audience size21,495,799

Audience persona

The typical Organic product fan in United States is more female, around 41.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Organic product in United States
RegionReachAffinity
California2,617,3411.11×
Texas1,600,5990.87×
Florida1,253,9780.86×
New York996,6760.83×
Arizona552,7811.26×
Georgia520,4120.79×
Pennsylvania511,5980.71×
North Carolina475,4790.74×
New Jersey458,0620.84×
Illinois450,7660.63×
Virginia401,9420.77×
Ohio400,0680.6×
Colorado375,8011.11×
Michigan308,8570.55×
Tennessee300,7590.7×
Massachusetts293,1140.69×
Maryland274,0220.74×
Washington265,1920.62×
Indiana246,8600.63×
South Carolina244,3150.76×
Oklahoma230,9770.97×
Louisiana226,1020.82×
Missouri221,9990.64×
Wisconsin202,1140.62×
Alabama181,7660.61×
Kentucky168,0170.62×
Nevada167,9540.81×
Minnesota166,1340.54×
Oregon158,2730.64×
Kansas149,8390.88×
Mississippi138,7080.78×
Arkansas133,4950.75×
Connecticut130,6880.61×
Iowa125,5140.71×
West Virginia124,0521.24×
Utah119,8690.62×
Alaska114,2722.49×
Idaho105,7440.98×
Hawaii101,0141.09×
Montana99,6151.67×
New Mexico99,5670.92×
South Dakota98,3241.98×
North Dakota95,7352.17×
New Hampshire94,3521.11×
Wyoming92,6322.91×
Nebraska92,3910.86×
Rhode Island91,1081.33×
Maine91,0531.18×
Vermont89,6102.37×
Delaware81,5901.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic product audience
BrandAffinityCategory
Bank account3.75×Business & Career
Combat sport2.06×Sports
Collectable1.72×Kids & Family
Natural rubber1.79×Cars & Mobility
Tierra Cali6.49×Travel & Leisure
Mothercare2.37×Kids & Family
Israel1.51×Travel & Leisure
Kendra Scott1.83×Fashion & Accessoires
Regional styles of Mexican music1.74×Music & Radio
Kansas1.53×Travel & Leisure
Jesse Plemons1.97×Movies & TV
Nebraska Cornhuskers football2.01×Sports
Cam Ward2.03×Sports
Tierra caliente3.99×Travel & Leisure
Cachorro2.52×Pets & Animals
Jeep Wagoneer2.59×Cars & Mobility
Kento Yamazaki4.78×Movies & TV
Bugatti Chiron4.38×Cars & Mobility
Acoustic music1.77×Music & Radio
Iron Man (film)1.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic product audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.06
MindfulnessBALANCE1.89
SustainabilityBALANCE1.79
Design AffinityPREMIUM1.71
Luxury OrientationPREMIUM1.66
Healthy LifestyleBALANCE1.62

Worldwide distribution

Worldwide audience distribution share by country for Organic product
CountryShare
United States14.9%
Japan5.7%
Italy4.5%

See Organic product audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Organic product have in United States?

Organic product has an estimated audience of 21,495,799 people in United States, concentrated in California and Texas.

What is the gender split and age of Organic product fans?

66.1% of Organic product fans are female, 33.9% are male, with an average age of 41.1 years.

Which brands do Organic product fans like most?

Organic product fans show strongest brand affinity for Bank account (3.75×), Combat sport (2.06×), and Collectable (1.72×) over the country average.

Where do Organic product fans live in United States?

Organic product fans in United States are most concentrated in California (reach 2,617,341), Texas (reach 1,600,599), and Florida (reach 1,253,978). These three regions account for the largest share of the active audience.

What other brands do Organic product fans also like?

Beyond Organic product itself, the audience over-indexes on Combat sport (2.06×), Collectable (1.72×), Natural rubber (1.79×), and Tierra Cali (6.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.