A data profile of the people who buy, follow and care about Organic product in Brazil — modelled from more than twelve digital signal sources. Organic product has an estimated audience of 5,657,356 people in Brazil.
Organic product has an estimated audience of 5,657,356 people in Brazil. 72.9% are female, 27.1% are male, average age 44.8. Top brand affinities: Organic farming, Instagram, True Detective, mulheres, Beauty salons.
Top brand affinities include Organic farming, Instagram, True Detective, with strongest over-indexing on Organic farming (5.51× the country average).
Demographically, the Organic product audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
The typical Organic product fan in Brazil is more female, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Organic farming.
The key figures that characterise the Organic product profile in Brazil.
72.9% are female, 27.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 44.8 |
| Estimated audience size | 5,657,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Organic product audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 5.7% |
| Italy | 4.5% |
The strongest cross-interests of the Organic product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 5.51× | ||
| 02 | True Detective | Movies & TV | 3.24× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.58× | ||
| 04 | mulheres | Movies & TV | 2.34× | ||
| 05 | MSN | News | 2.02× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.94× | ||
| 07 | Organic food | Food & Beverages | 1.88× | ||
| 08 | Lojas Renner | Fashion & Accessoires | 1.86× | ||
| 09 | Spas | Beauty & Wellness | 1.81× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.77× | ||
| 11 | Preta Gil | Music & Radio | 1.69× | ||
| 12 | Hip hop music | Music & Radio | 1.69× | ||
| 13 | Internet & Social Media | 1.63× | |||
| 14 | Medicine | Business & Career | 1.62× | ||
| 15 | Personal care | Health | 1.59× | ||
| 16 | Happiness | Health | 1.59× | ||
| 17 | Fragrances | Beauty & Wellness | 1.58× | ||
| 18 | Shopping malls | Shopping | 1.57× | ||
| 19 | Rock music | Music & Radio | 1.57× | ||
| 20 | Pop music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.91× | |
| Healthy Lifestyle | BALANCE | 1.62× | |
| Price Sensitivity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Spirituality | BALANCE | 0.68× | |
| Tradition | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Organic product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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