Organic farming Audience in Brazil
Organic farming has an estimated audience of 10,975,427 people in Brazil. 53.0% are female, 47.0% are male, average age 40.4. Top regions: São Paulo, Bahia, Pernambuco. Top brand affinities: Organic product, Barbie, Sustainable agriculture, Vegetarian cuisine, Natural product.
The average Organic farming fan in Brazil is 40.4 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Bahia, Pernambuco. Top brand affinities include Organic product, Barbie, Sustainable agriculture, with strongest over-indexing on Organic product (5.51× the country average). Demographically, the Organic farming audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic farming fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 40.4 |
| Estimated audience size | 10,975,427 |
Audience persona
The typical Organic farming fan in Brazil is balanced, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Organic product.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 949,267 | 0.33× |
| Bahia | 418,985 | 0.58× |
| Pernambuco | 396,797 | 0.79× |
| Minas Gerais | 371,128 | 0.33× |
| Rio de Janeiro | 335,822 | 0.33× |
| Pará | 330,806 | 0.92× |
| Paraná | 330,119 | 0.49× |
| Ceará | 327,081 | 0.68× |
| Rio Grande do Sul | 317,710 | 0.49× |
| Alagoas | 317,355 | 1.98× |
| Santa Catarina | 312,091 | 0.62× |
| Mato Grosso | 308,405 | 1.5× |
| Paraíba | 281,564 | 1.27× |
| Goiás | 281,320 | 0.67× |
| Mato Grosso do Sul | 246,231 | 1.54× |
| Espírito Santo | 223,548 | 0.98× |
| Maranhão | 207,089 | 0.75× |
| Rio Grande do Norte | 193,491 | 1.06× |
| Amazonas | 184,285 | 0.97× |
| Federal District | 180,979 | 0.99× |
| Piauí | 174,049 | 1.14× |
| Sergipe | 133,745 | 1.17× |
| Tocantins | 114,811 | 1.58× |
| Rondônia | 98,072 | 1.07× |
| Acre | 68,027 | 1.78× |
| Roraima | 65,392 | 2.11× |
| Amapá | 33,943 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Organic product | 5.51× | Food & Beverages |
| Barbie | 2.11× | Movies & TV |
| Sustainable agriculture | 4.05× | Home & Garden |
| Vegetarian cuisine | 3.27× | Food & Beverages |
| Natural product | 2.83× | Food & Beverages |
| Organic food | 2.25× | Food & Beverages |
| Healthy habits | 3.62× | Health |
| Anti-aging cream | 2.55× | Beauty & Wellness |
| Agricultural engineering | 2.17× | Business & Career |
| Chocolate cake | 2.23× | Food & Beverages |
| Vegetable | 2.2× | Food & Beverages |
| Healthy diet | 1.77× | Health |
| Healthy food | 3.59× | Health |
| Discounting | 1.51× | Shopping |
| True Detective | 2.22× | Movies & TV |
| Salad | 3.42× | Food & Beverages |
| Natural foods | 3.12× | Food & Beverages |
| Dairy | 1.92× | Food & Beverages |
| Facial | 2.34× | Beauty & Wellness |
| Child development | 1.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.2 |
| Healthy Lifestyle | BALANCE | 1.78 |
| Family Orientation | CONSERVATISM | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Mindfulness | BALANCE | 1.53 |
| Quality Awareness | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
See Organic farming audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Organic farming have in Brazil?
Organic farming has an estimated audience of 10,975,427 people in Brazil, concentrated in São Paulo and Bahia.
What is the gender split and age of Organic farming fans?
53.0% of Organic farming fans are female, 47.0% are male, with an average age of 40.4 years.
Which brands do Organic farming fans like most?
Organic farming fans show strongest brand affinity for Organic product (5.51×), Barbie (2.11×), and Sustainable agriculture (4.05×) over the country average.
Where do Organic farming fans live in Brazil?
Organic farming fans in Brazil are most concentrated in São Paulo (reach 949,267), Bahia (reach 418,985), and Pernambuco (reach 396,797). These three regions account for the largest share of the active audience.
What other brands do Organic farming fans also like?
Beyond Organic farming itself, the audience over-indexes on Barbie (2.11×), Sustainable agriculture (4.05×), Vegetarian cuisine (3.27×), and Natural product (2.83×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.