A data profile of the people who buy, follow and care about Organic farming in Brazil — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 10,975,427 people in Brazil.
The average Organic farming fan in Brazil is 40.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Organic product, Barbie, Sustainable agriculture, with strongest over-indexing on Organic product (5.51× the country average).
Demographically, the Organic farming audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Organic farming fan in Brazil is balanced, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Organic product.
The key figures that characterise the Organic farming profile in Brazil.
53.0% are female, 47.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 40.4 |
| Estimated audience size | 10,975,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Organic farming audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
Where the Organic farming audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~200K | 1.08× | |
| 02 | Mato Grosso | ~200K | 1.05× | |
| 03 | Mato Grosso do Sul | ~200K | 1.04× | |
| 04 | Paraíba | ~200K | 1.02× | |
| 05 | Tocantins | ~70K | 1.02× | |
| 06 | Acre | ~40K | 1.02× | |
| 07 | Roraima | ~30K | 1.02× | |
| 08 | Piauí | ~200K | 1.01× | |
| 09 | Sergipe | ~100K | 1.01× | |
| 10 | Espírito Santo | ~200K | 1.00× | |
| 11 | Amazonas | ~200K | 1.00× | |
| 12 | Rio Grande do Norte | ~200K | 1.00× | |
| 13 | Federal District | ~200K | 1.00× | |
| 14 | Rondônia | ~90K | 1.00× | |
| 15 | Amapá | ~40K | 1.00× | |
| 16 | Pará | ~400K | 0.99× | |
| 17 | Maranhão | ~300K | 0.99× | |
| 18 | Pernambuco | ~500K | 0.98× | |
| 19 | Ceará | ~500K | 0.97× | |
| 20 | Goiás | ~400K | 0.97× | |
| 21 | Santa Catarina | ~500K | 0.96× | |
| 22 | Bahia | ~700K | 0.95× | |
| 23 | Rio Grande do Sul | ~600K | 0.95× | |
| 24 | Paraná | ~600K | 0.93× | |
| 25 | Minas Gerais | ~1M | 0.92× | |
| 26 | Rio de Janeiro | ~900K | 0.92× | |
| 27 | São Paulo | ~2.5M | 0.80× |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic product | Food & Beverages | 5.51× | ||
| 02 | Sustainable agriculture | Home & Garden | 4.05× | ||
| 03 | Healthy habits | Health | 3.62× | ||
| 04 | Healthy food | Health | 3.59× | ||
| 05 | Salad | Food & Beverages | 3.42× | ||
| 06 | Vegetarian cuisine | Food & Beverages | 3.27× | ||
| 07 | Natural foods | Food & Beverages | 3.12× | ||
| 08 | Natural product | Food & Beverages | 2.83× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.55× | ||
| 10 | Facial | Beauty & Wellness | 2.34× | ||
| 11 | Organic food | Food & Beverages | 2.25× | ||
| 12 | Chocolate cake | Food & Beverages | 2.23× | ||
| 13 | True Detective | Movies & TV | 2.22× | ||
| 14 | Vegetable | Food & Beverages | 2.20× | ||
| 15 | Agricultural engineering | Business & Career | 2.17× | ||
| 16 | Barbie | Movies & TV | 2.11× | ||
| 17 | Dairy | Food & Beverages | 1.92× | ||
| 18 | Child development | Business & Career | 1.79× | ||
| 19 | Healthy diet | Health | 1.77× | ||
| 20 | Discounting | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.90× | |
| Indulgence | JOY | 1.45× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Tradition | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.72× |
Organic farming has an estimated audience of 10,975,427 people in Brazil, concentrated in São Paulo and Minas Gerais.
53.0% of Organic farming fans are female, 47.0% are male, with an average age of 40.4 years.
Organic farming fans show strongest brand affinity for Organic product (5.51×), Barbie (2.11×), and Sustainable agriculture (4.05×) over the country average.
Organic farming fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Organic farming itself, the audience over-indexes on Barbie (2.11×), Sustainable agriculture (4.05×), Vegetarian cuisine (3.27×), and Natural product (2.83×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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