A data profile of the people who buy, follow and care about Sustainable agriculture in Brazil — modelled from more than twelve digital signal sources. Sustainable agriculture has an estimated audience of 5,078,010 people in Brazil.
Sustainable agriculture has an estimated audience of 5,078,010 people in Brazil. 46.1% are female, 53.9% are male, average age 40.4. Top brand affinities: Urban agriculture, Organic farming, Biotechnology, Fertilizer, Do it yourself (DIY).
Top brand affinities include Urban agriculture, Organic farming, Biotechnology, with strongest over-indexing on Urban agriculture (15.64× the country average).
Demographically, the Sustainable agriculture audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Sustainable agriculture fan in Brazil is balanced, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Urban agriculture.
The key figures that characterise the Sustainable agriculture profile in Brazil.
46.1% are female, 53.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 40.4 |
| Estimated audience size | 5,078,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Sustainable agriculture audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 14.2% |
| Italy | 6.0% |
The strongest cross-interests of the Sustainable agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rice milk | Food & Beverages | 42.04× | ||
| 02 | Urban agriculture | Business & Career | 15.64× | ||
| 03 | Biotechnology | Business & Career | 11.07× | ||
| 04 | Solar power | Home & Garden | 5.85× | ||
| 05 | Fertilizer | Home & Garden | 5.66× | ||
| 06 | Greenhouse | Home & Garden | 4.62× | ||
| 07 | Organic farming | Food & Beverages | 4.05× | ||
| 08 | Photovoltaics | Home & Garden | 3.57× | ||
| 09 | Sustainable energy | Home & Garden | 3.21× | ||
| 10 | Renewable energy | Business & Career | 3.18× | ||
| 11 | Sweepstakes | Games | 2.44× | ||
| 12 | Max Verstappen | Sports | 2.38× | ||
| 13 | True Detective | Movies & TV | 2.14× | ||
| 14 | Stock market | Business & Career | 2.04× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.91× | ||
| 16 | Innovation | Business & Career | 1.77× | ||
| 17 | Sustainability | Politics & Society | 1.76× | ||
| 18 | Public transport | Cars & Mobility | 1.72× | ||
| 19 | PCI Concursos | Shopping | 1.58× | ||
| 20 | WebMotors | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.75× | |
| Convenience Orientation | PREMIUM | 2.25× | |
| Family Orientation | CONSERVATISM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.65× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sustainable agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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