A data profile of the people who buy, follow and care about Stock market in Brazil — modelled from more than twelve digital signal sources. Stock market has an estimated audience of 5,644,588 people in Brazil.
The average Stock market fan in Brazil is 43.6 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Financial market, Stock exchange, with strongest over-indexing on Betano (2.3× the country average).
Demographically, the Stock market audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Stock market fan in Brazil is balanced, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the Stock market profile in Brazil.
46.9% are female, 53.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.6 |
| Estimated audience size | 5,644,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Stock market audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.1% |
| India | 11.6% |
| Brazil | 4.8% |
Where the Stock market audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sergipe | ~80K | 1.40× | |
| 02 | Alagoas | ~100K | 1.34× | |
| 03 | Mato Grosso do Sul | ~100K | 1.22× | |
| 04 | Espírito Santo | ~100K | 1.12× | |
| 05 | Federal District | ~100K | 1.11× | |
| 06 | Amapá | ~20K | 1.10× | |
| 07 | Pernambuco | ~300K | 1.09× | |
| 08 | Pará | ~200K | 1.09× | |
| 09 | Paraíba | ~100K | 1.07× | |
| 10 | Mato Grosso | ~100K | 1.05× | |
| 11 | Rondônia | ~50K | 1.04× | |
| 12 | Minas Gerais | ~600K | 1.03× | |
| 13 | Bahia | ~400K | 1.02× | |
| 14 | Goiás | ~200K | 1.01× | |
| 15 | Maranhão | ~100K | 1.00× | |
| 16 | Rio Grande do Norte | ~90K | 0.99× | |
| 17 | Santa Catarina | ~300K | 0.97× | |
| 18 | São Paulo | ~1.5M | 0.95× | |
| 19 | Ceará | ~200K | 0.95× | |
| 20 | Rio de Janeiro | ~500K | 0.91× | |
| 21 | Amazonas | ~90K | 0.91× | |
| 22 | Acre | ~20K | 0.91× | |
| 23 | Roraima | ~10K | 0.89× | |
| 24 | Piauí | ~70K | 0.87× | |
| 25 | Rio Grande do Sul | ~300K | 0.86× | |
| 26 | Paraná | ~300K | 0.82× | |
| 27 | Tocantins | ~30K | 0.78× |
The strongest cross-interests of the Stock market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex signal | Business & Career | 6.80× | ||
| 02 | Speculation | Business & Career | 6.39× | ||
| 03 | Swing trading | Business & Career | 6.10× | ||
| 04 | Trading strategy | Business & Career | 5.93× | ||
| 05 | Security (finance) | Business & Career | 5.82× | ||
| 06 | Investment strategy | Business & Career | 5.52× | ||
| 07 | Day trading | Business & Career | 5.26× | ||
| 08 | Foreign exchange market | Business & Career | 5.00× | ||
| 09 | Stock | Business & Career | 4.93× | ||
| 10 | Stock exchange | Business & Career | 4.77× | ||
| 11 | Trader (finance) | Business & Career | 4.73× | ||
| 12 | Financial market | Business & Career | 4.45× | ||
| 13 | Investment management | Business & Career | 4.05× | ||
| 14 | Share (finance) | Business & Career | 4.03× | ||
| 15 | Investor | Business & Career | 3.11× | ||
| 16 | Betfair | Games | 3.03× | ||
| 17 | Investment banking | Business & Career | 2.73× | ||
| 18 | Betano | Games | 2.30× | ||
| 19 | Affiliate marketing | Business & Career | 1.82× | ||
| 20 | Empresario | Business & Career | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.78× | |
| Career Orientation | POWER | 1.73× | |
| Quality Awareness | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.88× | |
| Extroversion | THRILL | 0.91× |
Stock market has an estimated audience of 5,644,588 people in Brazil, concentrated in São Paulo and Minas Gerais.
46.9% of Stock market fans are female, 53.1% are male, with an average age of 43.6 years.
Stock market fans show strongest brand affinity for Betano (2.3×), Financial market (4.45×), and Stock exchange (4.77×) over the country average.
Stock market fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Stock market itself, the audience over-indexes on Financial market (4.45×), Stock exchange (4.77×), Security (finance) (5.82×), and Betfair (3.03×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Stock market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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