A data profile of the people who buy, follow and care about Investor in Brazil — modelled from more than twelve digital signal sources. Investor has an estimated audience of 4,751,555 people in Brazil.
Investor has an estimated audience of 4,751,555 people in Brazil. 51.9% are female, 48.1% are male, average age 44.6. Top brand affinities: Mortgage loans, Investment management, Stock market, Mobile banking, First-time buyer.
Top brand affinities include Mortgage loans, Investment management, Stock market, with strongest over-indexing on Mortgage loans (5.68× the country average).
Demographically, the Investor audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Investor fan in Brazil is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Investor profile in Brazil.
51.9% are female, 48.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.6 |
| Estimated audience size | 4,751,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Investor audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Remote desktop software | Technology & Electronics | 7.21× | ||
| 02 | Passive income | Business & Career | 6.96× | ||
| 03 | Derivative (finance) | Business & Career | 6.62× | ||
| 04 | Wealth management | Business & Career | 6.49× | ||
| 05 | Asset management | Business & Career | 6.45× | ||
| 06 | First-time buyer | Shopping | 5.86× | ||
| 07 | Mortgage loans | Business & Career | 5.68× | ||
| 08 | Investment management | Business & Career | 5.47× | ||
| 09 | Money management | Business & Career | 4.59× | ||
| 10 | Mobile banking | Business & Career | 4.23× | ||
| 11 | Stock market | Business & Career | 3.11× | ||
| 12 | Retail banking | Business & Career | 3.02× | ||
| 13 | Mobile payment | Business & Career | 2.80× | ||
| 14 | Business class | Travel & Leisure | 2.36× | ||
| 15 | Renovation | Home & Garden | 1.96× | ||
| 16 | Online banking | Business & Career | 1.88× | ||
| 17 | MSN | News | 1.76× | ||
| 18 | Innovation | Business & Career | 1.71× | ||
| 19 | Google Maps | Internet & Social Media | 1.52× | ||
| 20 | OLX | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.94× | |
| Travelling | THRILL | 2.34× | |
| Quality Awareness | PREMIUM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.57× | |
| Tradition | CONSERVATISM | 0.62× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.