A data profile of the people who buy, follow and care about Investor in Spain — modelled from more than twelve digital signal sources. Investor has an estimated audience of 2,604,698 people in Spain.
Investor has an estimated audience of 2,604,698 people in Spain. 45.0% are female, 55.0% are male, average age 48.1. Top brand affinities: Innovation, Online banking, First-time buyer, Real estate broker, Sustainable energy.
Top brand affinities include Innovation, Online banking, First-time buyer, with strongest over-indexing on Innovation (6.61× the country average).
Demographically, the Investor audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Investor fan in Spain is balanced, around 48.1 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Investor profile in Spain.
45.0% are female, 55.0% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 48.1 |
| Estimated audience size | 2,604,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Investor audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings bank | Business & Career | 10.40× | ||
| 02 | Condominium | Home & Garden | 9.72× | ||
| 03 | Passive income | Business & Career | 8.09× | ||
| 04 | Innovation | Business & Career | 6.61× | ||
| 05 | Online banking | Business & Career | 6.54× | ||
| 06 | Real estate broker | Home & Garden | 6.15× | ||
| 07 | First-time buyer | Shopping | 6.10× | ||
| 08 | Stock market | Business & Career | 6.06× | ||
| 09 | Residential area | Home & Garden | 5.72× | ||
| 10 | Amsterdam | Travel & Leisure | 5.58× | ||
| 11 | Sustainable energy | Home & Garden | 4.84× | ||
| 12 | Property finder | Home & Garden | 4.43× | ||
| 13 | First class travel | Travel & Leisure | 3.96× | ||
| 14 | Mobile payment | Business & Career | 3.88× | ||
| 15 | Luxury real estate | Business & Career | 3.43× | ||
| 16 | Financial services | Business & Career | 2.57× | ||
| 17 | Bankinter | Business & Career | 2.38× | ||
| 18 | Banco Sabadell | Business & Career | 2.08× | ||
| 19 | IBEX 35 | Business & Career | 2.06× | ||
| 20 | Personal finance | Business & Career | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.61× | |
| Early Adopter Mentality | POWER | 2.58× | |
| Risk Appetite | THRILL | 2.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Tradition | CONSERVATISM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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