A data profile of the people who buy, follow and care about Investor in Italy — modelled from more than twelve digital signal sources. Investor has an estimated audience of 4,152,975 people in Italy.
Investor has an estimated audience of 4,152,975 people in Italy. 42.3% are female, 57.7% are male, average age 46.6. Top brand affinities: Property finder, Innovation, Property insurance, Stock market, Online banking.
Top brand affinities include Property finder, Innovation, Property insurance, with strongest over-indexing on Property finder (14.67× the country average).
Demographically, the Investor audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Investor fan in Italy is more male, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for Property finder.
The key figures that characterise the Investor profile in Italy.
42.3% are female, 57.7% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 46.6 |
| Estimated audience size | 4,152,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Investor audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property insurance | Home & Garden | 26.00× | ||
| 02 | Property finder | Home & Garden | 14.67× | ||
| 03 | Asset management | Business & Career | 9.46× | ||
| 04 | Stock market | Business & Career | 7.80× | ||
| 05 | Retail banking | Business & Career | 7.40× | ||
| 06 | Passive income | Business & Career | 7.11× | ||
| 07 | Money management | Business & Career | 6.30× | ||
| 08 | Online banking | Business & Career | 6.00× | ||
| 09 | First-time buyer | Shopping | 4.68× | ||
| 10 | Innovation | Business & Career | 4.36× | ||
| 11 | Real estate broker | Home & Garden | 3.87× | ||
| 12 | Sustainable energy | Home & Garden | 3.84× | ||
| 13 | Modern architecture | Arts & Culture | 3.80× | ||
| 14 | Tesla Motors | Cars & Mobility | 3.15× | ||
| 15 | Mortgage loans | Business & Career | 2.76× | ||
| 16 | Renewable energy | Business & Career | 2.72× | ||
| 17 | SuperEnalotto | Games | 1.89× | ||
| 18 | Personal finance | Business & Career | 1.76× | ||
| 19 | UniCredit | Business & Career | 1.63× | ||
| 20 | Entrepreneurship | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.31× | |
| Career Orientation | POWER | 1.85× | |
| Early Adopter Mentality | POWER | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Creativity | OPEN | 0.72× | |
| Tradition | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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