Investor Audience in Germany
Investor has an estimated audience of 5,672,710 people in Germany. 36.3% are female, 63.7% are male, average age 43.6. Top brand affinities: Gil Ofarim, Cocktail, Stradivarius, CAC 40, Business English.
Top brand affinities include Gil Ofarim, Cocktail, Stradivarius, with strongest over-indexing on Gil Ofarim (3.31× the country average). Demographically, the Investor audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Investor fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 43.6 |
| Estimated audience size | 5,672,710 |
Audience persona
The typical Investor fan in Germany is more male, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.31× | Music & Radio |
| Cocktail | 2.09× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.65× | Business & Career |
| Business English | 2.69× | Business & Career |
| Israel | 1.55× | Travel & Leisure |
| Peugeot 308 | 2.89× | Cars & Mobility |
| Video izle | 2.58× | |
| KLIX (AM) | 1.76× | Music & Radio |
| Home Delivery | 1.66× | Food & Beverages |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Volvo V60 | 2.5× | Cars & Mobility |
| Golem | 1.68× | Technology & Electronics |
| Coworking | 2.08× | Business & Career |
| Metamorphoses | 1.69× | Literature |
| Noodle (Gorillaz) | 1.61× | Music & Radio |
| Meals on Wheels | 4.44× | Food & Beverages |
| Staycation | 1.57× | Home & Garden |
| Theocracy | 4.23× | Music & Radio |
| ESFP | 2.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.75 |
| Luxury Orientation | PREMIUM | 1.58 |
| Quality Awareness | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.42 |
| Indulgence | JOY | 1.4 |
| Early Adopter Mentality | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
See Investor audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.