Investor Audience in Germany
Investor has an estimated audience of 5,672,710 people in Germany. 36.3% are female, 63.7% are male, average age 43.6. Top brand affinities: Mortgage calculator, ImmoScout24, Terraced house, Starter home, Vacations.
Top brand affinities include Mortgage calculator, ImmoScout24, Terraced house, with strongest over-indexing on Mortgage calculator (10.69× the country average). Demographically, the Investor audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Investor fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 43.6 |
| Estimated audience size | 5,672,710 |
Audience persona
The typical Investor fan in Germany is more male, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage calculator.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 10.69× | Home & Garden |
| ImmoScout24 | 2.99× | Home & Garden |
| Terraced house | 4.69× | Home & Garden |
| Starter home | 4.32× | Home & Garden |
| Vacations | 2.53× | Travel & Leisure |
| First-time home buyer grant | 4.82× | Home & Garden |
| Self care | 3.06× | Health |
| Commerzbank | 2.09× | Business & Career |
| Tagesschau | 1.62× | Movies & TV |
| Family | 1.69× | Kids & Family |
| First-time buyer | 3.87× | Shopping |
| Deutsche Bank | 2.89× | Business & Career |
| 1.82× | Internet & Social Media | |
| ImmobilienScout24 | 2.67× | Home & Garden |
| Stuttgart | 2.51× | Travel & Leisure |
| Personal finance | 1.62× | Business & Career |
| German language | 1.97× | Politics & Society |
| Real estate broker | 3.02× | Home & Garden |
| Single-family detached home | 3.18× | Home & Garden |
| Transfermarkt | 1.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.75 |
| Luxury Orientation | PREMIUM | 1.58 |
| Quality Awareness | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.42 |
| Indulgence | JOY | 1.4 |
| Early Adopter Mentality | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
See Investor audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.