Investor Audience in Germany
A data profile of the people who buy, follow and care about Investor in Germany — modelled from more than twelve digital signal sources. Investor has an estimated audience of 5,672,710 people in Germany.
The average Investor fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mortgage calculator, Nature, Terraced house, with strongest over-indexing on Mortgage calculator (8.98× the country average).
Demographically, the Investor audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Investor fan in Germany is more male, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.
At a glance
The key figures that characterise the Investor profile in Germany.
Search interest · 12-month trend
Demographics of Investor fans
36.3% are female, 63.7% are male, average age 43.6.
Gender split
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 43.6 |
| Estimated audience size | 5,672,710 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide Investor audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
Geography
Where the Investor audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~300K | 1.18× | |
| 02 | Rheinland-Pfalz | ~300K | 1.11× | |
| 03 | Thüringen | ~200K | 1.08× | |
| 04 | Bremen | ~50K | 1.07× | |
| 05 | Mecklenburg-Vorpommern | ~100K | 1.03× | |
| 06 | Saarland | ~70K | 1.02× | |
| 07 | Brandenburg | ~200K | 0.99× | |
| 08 | Niedersachsen | ~500K | 0.98× | |
| 09 | Sachsen-Anhalt | ~100K | 0.98× | |
| 10 | Nordrhein-Westfalen | ~1M | 0.96× | |
| 11 | Schleswig-Holstein | ~200K | 0.96× | |
| 12 | Hamburg | ~100K | 0.94× | |
| 13 | Baden-Württemberg | ~700K | 0.91× | |
| 14 | Berlin | ~200K | 0.90× | |
| 15 | Hessen | ~400K | 0.86× | |
| 16 | Bayern | ~800K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Investor audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 8.98× | ||
| 02 | Asset management | Business & Career | 6.02× | ||
| 03 | First-time home buyer grant | Home & Garden | 5.05× | ||
| 04 | Terraced house | Home & Garden | 4.95× | ||
| 05 | First-time buyer | Shopping | 4.53× | ||
| 06 | Starter home | Home & Garden | 4.37× | ||
| 07 | Stock market | Business & Career | 4.34× | ||
| 08 | Deutsche Bank | Business & Career | 3.67× | ||
| 09 | Single-family detached home | Home & Garden | 3.31× | ||
| 10 | Efficient energy use | Technology & Electronics | 3.05× | ||
| 11 | Nature | Home & Garden | 2.99× | ||
| 12 | ImmobilienScout24 | Home & Garden | 2.70× | ||
| 13 | Vacations | Travel & Leisure | 2.62× | ||
| 14 | Commerzbank | Business & Career | 2.59× | ||
| 15 | Innovation | Business & Career | 2.58× | ||
| 16 | ImmoScout24 | Home & Garden | 2.14× | ||
| 17 | Family | Kids & Family | 2.09× | ||
| 18 | Banking | Business & Career | 1.95× | ||
| 19 | Personal finance | Business & Career | 1.62× | ||
| 20 | Germany | Travel & Leisure | 1.56× |
Personality of the Investor audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Risk Appetite | THRILL | 1.89× | |
| Career Orientation | POWER | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.70× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.80× |
Frequently asked questions
How many fans does Investor have in Germany?
Investor has an estimated audience of 5,672,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Investor fans?
36.3% of Investor fans are female, 63.7% are male, with an average age of 43.6 years.
Which brands do Investor fans like most?
Investor fans show strongest brand affinity for Mortgage calculator (8.98×), Nature (2.99×), and Terraced house (4.95×) over the country average.
Where do Investor fans live in Germany?
Investor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Investor fans also like?
Beyond Investor itself, the audience over-indexes on Nature (2.99×), Terraced house (4.95×), Commerzbank (2.59×), and Family (2.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Investor audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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