Rascasse Audience Intelligence

Starter home Audience in Germany

A data profile of the people who buy, follow and care about Starter home in Germany — modelled from more than twelve digital signal sources. Starter home has an estimated audience of 4,214,893 people in Germany.

#15among TV series in Germany#850among Topic in Germany#105in Home & Garden

The average Starter home fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mortgage calculator, Property finder, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (43.45× the country average).

Demographically, the Starter home audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Starter home fan in Germany is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Starter home profile in Germany.

Audience size
4.2M
in Germany
Gender
57.2%♀
42.8% male
Age
41.8
average years
Country rank
#1373
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Starter home fans

57.2% are female, 42.8% are male, average age 41.8.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Starter home audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age41.8
Estimated audience size4,214,893
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Starter home audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Starter home audience comes from Germany.

Worldwide audience distribution share by country for Starter home
CountryShare
United States21.3%
United Kingdom6.7%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Starter home audience in Germany is strongest.

Fig. 05

Top regions by affinity

Starter home fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~70K1.44×
02Bremen~50K1.32×
03Thüringen~100K1.20×
04Brandenburg~100K1.03×
05Mecklenburg-Vorpommern~80K1.02×
06Hamburg~100K1.00×
07Sachsen-Anhalt~100K0.99×
08Schleswig-Holstein~100K0.98×
09Rheinland-Pfalz~200K0.95×
10Sachsen~200K0.94×
11Berlin~200K0.89×
12Niedersachsen~300K0.85×
13Hessen~300K0.84×
14Baden-Württemberg~500K0.82×
15Bayern~500K0.78×
16Nordrhein-Westfalen~700K0.77×
Fig. 06

Affinity by region

Affinity by region — Starter home, Germany
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Starter home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Starter home audience
#·InterestCategoryAffinity×
01Mortgage calculatorHome & Garden43.45×
02First-time home buyer grantHome & Garden29.97×
03Property finderHome & Garden26.29×
04TownhouseHome & Garden23.16×
05Residential areaHome & Garden19.20×
06First-time buyerShopping18.92×
07Housing estateHome & Garden17.15×
08Real estate developmentBusiness & Career15.08×
09Real estate investment trustBusiness & Career14.93×
10Return on investmentBusiness & Career14.70×
11LoanBusiness & Career13.65×
12FundingBusiness & Career12.80×
13For sale by ownerHome & Garden12.79×
14Mortgage loansBusiness & Career10.15×
15Home constructionHome & Garden9.36×
16Single-family detached homeHome & Garden9.19×
17Home repairHome & Garden7.98×
18ImmobilienBusiness & Career7.54×
19Home Interior DesignHome & Garden7.09×
20ImmoScout24Home & Garden4.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Starter home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Starter home audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.74×
Quality AwarenessPREMIUM2.41×
DIY MentalityTHRILL2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Starter home audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.71×
PatriotismCONSERVATISM0.75×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Starter home have in Germany?

Starter home has an estimated audience of 4,214,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Starter home fans?

57.2% of Starter home fans are female, 42.8% are male, with an average age of 41.8 years.

03

Which brands do Starter home fans like most?

Starter home fans show strongest brand affinity for Mortgage calculator (43.45×), Property finder (26.29×), and First-time home buyer grant (29.97×) over the country average.

04

Where do Starter home fans live in Germany?

Starter home fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Starter home fans also like?

Beyond Starter home itself, the audience over-indexes on Property finder (26.29×), First-time home buyer grant (29.97×), Real estate development (15.08×), and Townhouse (23.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Starter home audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Starter home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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