Starter home Audience in Germany
Starter home has an estimated audience of 4,214,893 people in Germany. 57.2% are female, 42.8% are male, average age 41.8. Top regions: Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities: Mortgage calculator, Property finder, First-time home buyer grant, Real estate development, Townhouse.
The average Starter home fan in Germany is 41.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities include Mortgage calculator, Property finder, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (43.45× the country average). Demographically, the Starter home audience skews more female with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: TV series
Demographics of Starter home fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 41.8 |
| Estimated audience size | 4,214,893 |
Audience persona
The typical Starter home fan in Germany is more female, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 208,092 | 0.31× |
| Nordrhein-Westfalen | 204,950 | 0.22× |
| Thüringen | 191,987 | 1.79× |
| Rheinland-Pfalz | 171,587 | 0.81× |
| Baden-Württemberg | 166,488 | 0.29× |
| Niedersachsen | 164,124 | 0.4× |
| Sachsen | 155,865 | 0.75× |
| Brandenburg | 151,829 | 1.16× |
| Saarland | 145,264 | 2.81× |
| Schleswig-Holstein | 138,675 | 0.92× |
| Hessen | 128,829 | 0.4× |
| Berlin | 114,999 | 0.61× |
| Bremen | 101,354 | 2.81× |
| Mecklenburg-Vorpommern | 100,816 | 1.25× |
| Hamburg | 96,704 | 1.02× |
| Sachsen-Anhalt | 57,314 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 43.45× | Home & Garden |
| Property finder | 26.29× | Home & Garden |
| First-time home buyer grant | 29.97× | Home & Garden |
| Real estate development | 15.08× | Business & Career |
| Townhouse | 23.16× | Home & Garden |
| First-time buyer | 18.92× | Shopping |
| Residential area | 19.2× | Home & Garden |
| Housing estate | 17.15× | Home & Garden |
| Home construction | 9.36× | Home & Garden |
| Home repair | 7.98× | Home & Garden |
| Funding | 12.8× | Business & Career |
| For sale by owner | 12.79× | Home & Garden |
| Real estate investment trust | 14.93× | Business & Career |
| Home Interior Design | 7.09× | Home & Garden |
| Immobilien | 7.54× | Business & Career |
| Single-family detached home | 9.19× | Home & Garden |
| Loan | 13.65× | Business & Career |
| ImmoScout24 | 4.34× | Home & Garden |
| Mortgage loans | 10.15× | Business & Career |
| Return on investment | 14.7× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.74 |
| Design Affinity | PREMIUM | 2.55 |
| Quality Awareness | PREMIUM | 2.19 |
| Sustainability | BALANCE | 1.92 |
| Sports Activity | POWER | 1.86 |
| Luxury Orientation | PREMIUM | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 6.7% |
| Japan | 5.2% |
See Starter home audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Starter home have in Germany?
Starter home has an estimated audience of 4,214,893 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Starter home fans?
57.2% of Starter home fans are female, 42.8% are male, with an average age of 41.8 years.
Which brands do Starter home fans like most?
Starter home fans show strongest brand affinity for Mortgage calculator (43.45×), Property finder (26.29×), and First-time home buyer grant (29.97×) over the country average.
Where do Starter home fans live in Germany?
Starter home fans in Germany are most concentrated in Bayern (reach 208,092), Nordrhein-Westfalen (reach 204,950), and Thüringen (reach 191,987). These three regions account for the largest share of the active audience.
What other brands do Starter home fans also like?
Beyond Starter home itself, the audience over-indexes on Property finder (26.29×), First-time home buyer grant (29.97×), Real estate development (15.08×), and Townhouse (23.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Starter home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.