Starter home Audience in United States
Starter home has an estimated audience of 21,516,300 people in United States. 55.5% are female, 44.5% are male, average age 45.9. Top regions: Texas, California, Utah.
The average Starter home fan in United States is 45.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Utah. Demographically, the Starter home audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Home & Garden · Type: Topic · Subtype: TV series
Demographics of Starter home fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.9 |
| Estimated audience size | 21,516,300 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,841,881 | 1× |
| California | 1,687,382 | 0.71× |
| Utah | 1,296,764 | 6.73× |
| New York | 1,008,864 | 0.84× |
| Florida | 904,814 | 0.62× |
| Georgia | 781,933 | 1.18× |
| North Carolina | 609,915 | 0.94× |
| Pennsylvania | 525,701 | 0.73× |
| Virginia | 504,805 | 0.96× |
| Illinois | 500,435 | 0.7× |
| Minnesota | 489,874 | 1.59× |
| New Jersey | 471,142 | 0.86× |
| Ohio | 462,811 | 0.7× |
| Alabama | 426,080 | 1.42× |
| Michigan | 411,361 | 0.73× |
| Arizona | 405,864 | 0.92× |
| Washington | 402,653 | 0.93× |
| South Carolina | 357,215 | 1.1× |
| Maryland | 348,590 | 0.94× |
| Tennessee | 345,951 | 0.8× |
| Massachusetts | 329,262 | 0.78× |
| Missouri | 324,106 | 0.93× |
| Louisiana | 249,674 | 0.9× |
| Indiana | 236,492 | 0.6× |
| Colorado | 235,987 | 0.7× |
| Kentucky | 220,092 | 0.82× |
| Wisconsin | 208,677 | 0.64× |
| Oregon | 205,982 | 0.84× |
| Mississippi | 187,206 | 1.06× |
| Connecticut | 178,976 | 0.83× |
| Oklahoma | 167,727 | 0.7× |
| Idaho | 156,096 | 1.45× |
| Kansas | 147,210 | 0.87× |
| Nevada | 127,506 | 0.61× |
| Arkansas | 98,747 | 0.56× |
| Iowa | 88,934 | 0.5× |
| New Hampshire | 75,608 | 0.89× |
| Nebraska | 70,141 | 0.65× |
| New Mexico | 69,774 | 0.65× |
| Washington, District of Columbia | 67,085 | 1.04× |
| West Virginia | 62,785 | 0.63× |
| Alaska | 57,835 | 1.26× |
| Wyoming | 54,696 | 1.71× |
| Rhode Island | 53,796 | 0.79× |
| Maine | 53,764 | 0.7× |
| Hawaii | 51,125 | 0.55× |
| Montana | 50,417 | 0.84× |
| South Dakota | 49,763 | 1× |
| North Dakota | 48,453 | 1.1× |
| Delaware | 48,176 | 0.81× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.43 |
| Design Affinity | PREMIUM | 2.79 |
| Risk Appetite | THRILL | 2.51 |
| Quality Awareness | PREMIUM | 1.71 |
| Indulgence | JOY | 1.67 |
| Family Orientation | CONSERVATISM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 6.7% |
| Japan | 5.2% |
See Starter home audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Starter home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.