Home Interior Design Audience in Germany

Home Interior Design logo

Home Interior Design has an estimated audience of 7,292,000 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Do it yourself (DIY), IKEA, Art Collecting, Kitchenware, Modern architecture.

Home Interior Design fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Do it yourself (DIY). The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Do it yourself (DIY), IKEA, Art Collecting, with strongest over-indexing on Do it yourself (DIY) (3.25× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home Interior Design fans

Demographic split for Home Interior Design audience in Germany
MetricValue
Estimated audience size7,292,000

Audience persona

The typical Home Interior Design fan in Germany shows strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Top regions in Germany

Top regions ranked by reach for Home Interior Design in Germany
RegionReachAffinity
Nordrhein-Westfalen759,4270.48×
Bayern698,4870.6×
Hessen614,3021.11×
Baden-Württemberg535,1420.54×
Berlin373,1081.14×
Niedersachsen278,8200.39×
Schleswig-Holstein213,2400.81×
Rheinland-Pfalz212,0930.58×
Thüringen208,4131.12×
Sachsen-Anhalt202,4101.07×
Brandenburg187,6020.83×
Mecklenburg-Vorpommern183,1071.32×
Saarland182,0262.03×
Bremen173,6682.78×
Sachsen168,5020.47×
Hamburg119,5320.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Interior Design audience
BrandAffinityCategory
Do it yourself (DIY)3.25×Home & Garden
IKEA2.72×Home & Garden
Art Collecting9.18×Arts & Culture
Kitchenware4.41×Home & Garden
Modern architecture3.8×Arts & Culture
Ryanair2.72×Travel & Leisure
Modern furniture5.8×Home & Garden
Renovation2.89×Home & Garden
Mattress4.78×Home & Garden
Local food2.94×Food & Beverages
Home improvement2.03×Home & Garden
Hermès2.31×Fashion & Accessoires
Luxury real estate3.61×Business & Career
Property finder3.22×Home & Garden
Handmade jewelry3.5×Fashion & Accessoires
Etsy2.83×Fashion & Accessoires
Furniture1.72×Home & Garden
H&M1.83×Shopping
Real estate investing5.36×Business & Career
Arnold Schwarzenegger5.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Interior Design audience
TraitClusterScore
Design AffinityPREMIUM2.48
DIY MentalityTHRILL2.26
SustainabilityBALANCE1.78
Sports ActivityPOWER1.61
CreativityOPEN1.51
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Home Interior Design
CountryShare
United States21.9%
Germany7.5%
United Kingdom7.0%

See Home Interior Design audiences in other countries

More Home & Garden audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.