A data profile of the people who buy, follow and care about Home Interior Design in Spain — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 3,598,962 people in Spain.
Home Interior Design has an estimated audience of 3,598,962 people in Spain. Top brand affinities: Scandinavian design, Modern architecture, Abstract art, Apartment, Zara Home.
Top brand affinities include Scandinavian design, Modern architecture, Abstract art, with strongest over-indexing on Scandinavian design (18.29× the country average).
The typical Home Interior Design fan in Spain shows strong Design Affinity tendencies and a notable affinity for Scandinavian design.
The key figures that characterise the Home Interior Design profile in Spain.
| Metric | Value |
|---|---|
| Estimated audience size | 3,598,962 |
of the worldwide Home Interior Design audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 7.5% |
| United Kingdom | 7.0% |
The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scandinavian design | Home & Garden | 18.29× | ||
| 02 | VELUX | Home & Garden | 11.47× | ||
| 03 | Modern architecture | Arts & Culture | 6.61× | ||
| 04 | Floral design | Home & Garden | 6.36× | ||
| 05 | Abstract art | Arts & Culture | 5.03× | ||
| 06 | Property finder | Home & Garden | 4.76× | ||
| 07 | Boho-chic | Fashion & Accessoires | 4.48× | ||
| 08 | Real estate broker | Home & Garden | 4.31× | ||
| 09 | Oil painting | Arts & Culture | 4.08× | ||
| 10 | Bohemian style | Fashion & Accessoires | 4.04× | ||
| 11 | Zara Home | Home & Garden | 3.73× | ||
| 12 | Apartment | Business & Career | 3.08× | ||
| 13 | Modern art | Arts & Culture | 2.70× | ||
| 14 | Leroy Merlin | Shopping | 2.61× | ||
| 15 | Decorative arts | Arts & Culture | 2.50× | ||
| 16 | Gardening | Home & Garden | 2.40× | ||
| 17 | Renovation | Home & Garden | 2.36× | ||
| 18 | Home improvement | Home & Garden | 1.73× | ||
| 19 | Real estate | Business & Career | 1.64× | ||
| 20 | Furniture | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 4.07× | |
| DIY Mentality | THRILL | 2.09× | |
| Individualism | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Family Orientation | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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