A data profile of the people who buy, follow and care about Bohemian style in Spain — modelled from more than twelve digital signal sources. Bohemian style has an estimated audience of 2,370,298 people in Spain.
The average Bohemian style fan in Spain is 42.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Boho-chic, Gypsy style, Handmade, with strongest over-indexing on Boho-chic (15.14× the country average).
Demographically, the Bohemian style audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bohemian style fan in Spain is more female, around 42.7 years old, with strong Individualism tendencies and a notable affinity for Boho-chic.
The key figures that characterise the Bohemian style profile in Spain.
77.2% are female, 22.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 42.7 |
| Estimated audience size | 2,370,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Bohemian style audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 6.4% |
| Italy | 6.3% |
Where the Bohemian style audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.27× | |
| 02 | Cantabria | ~30K | 1.07× | |
| 03 | Balearic Islands | ~70K | 1.06× | |
| 04 | Navarre | ~30K | 1.06× | |
| 05 | Extremadura | ~50K | 1.03× | |
| 06 | Principality of Asturias | ~60K | 1.00× | |
| 07 | Region of Murcia | ~80K | 0.98× | |
| 08 | Aragon | ~60K | 0.98× | |
| 09 | Canary Islands | ~100K | 0.96× | |
| 10 | Castilla-La Mancha | ~90K | 0.96× | |
| 11 | Castile and León | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~80K | 0.93× | |
| 14 | Comunidad Valenciana | ~200K | 0.91× | |
| 15 | Andalusia | ~400K | 0.83× | |
| 16 | Catalonia | ~400K | 0.83× | |
| 17 | Community of Madrid | ~300K | 0.80× |
The strongest cross-interests of the Bohemian style audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boho-chic | Fashion & Accessoires | 15.14× | ||
| 02 | Gypsy style | Fashion & Accessoires | 14.63× | ||
| 03 | Bohemia | Travel & Leisure | 8.45× | ||
| 04 | Handmade | Home & Garden | 7.45× | ||
| 05 | Vintage | Fashion & Accessoires | 6.60× | ||
| 06 | Jewelry design | Fashion & Accessoires | 6.48× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 6.46× | ||
| 08 | Designer clothing | Fashion & Accessoires | 6.38× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 5.75× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 5.57× | ||
| 11 | Retro style | Fashion & Accessoires | 5.26× | ||
| 12 | Decoration | Home & Garden | 4.98× | ||
| 13 | Moda Feminina | Fashion & Accessoires | 4.69× | ||
| 14 | Self-love | Health | 3.67× | ||
| 15 | Self care | Health | 3.62× | ||
| 16 | Stradivarius | Shopping | 3.36× | ||
| 17 | Deco | Home & Garden | 3.36× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 19 | Food | Food & Beverages | 1.79× | ||
| 20 | Food and drink | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.99× | |
| Design Affinity | PREMIUM | 3.22× | |
| Quality Awareness | PREMIUM | 2.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 1.12× | |
| Spirituality | BALANCE | 1.23× |
Bohemian style has an estimated audience of 2,370,298 people in Spain, concentrated in Andalusia and Catalonia.
77.2% of Bohemian style fans are female, 22.8% are male, with an average age of 42.7 years.
Bohemian style fans show strongest brand affinity for Boho-chic (15.14×), Gypsy style (14.63×), and Handmade (7.45×) over the country average.
Bohemian style fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bohemian style itself, the audience over-indexes on Gypsy style (14.63×), Handmade (7.45×), Moda Feminina (4.69×), and Handmade jewelry (6.46×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bohemian style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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