A data profile of the people who buy, follow and care about Costume jewelry in Spain — modelled from more than twelve digital signal sources. Costume jewelry has an estimated audience of 3,022,126 people in Spain.
The average Costume jewelry fan in Spain is 44.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Makeup Tutorials, Art jewelry, Bikini, with strongest over-indexing on Makeup Tutorials (8.05× the country average).
Demographically, the Costume jewelry audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Costume jewelry fan in Spain is more female, around 44.2 years old, with strong Creativity tendencies and a notable affinity for Makeup Tutorials.
The key figures that characterise the Costume jewelry profile in Spain.
84.7% are female, 15.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 84.7% |
| Male | 15.3% |
| Average age | 44.2 |
| Estimated audience size | 3,022,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Costume jewelry audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 10.0% |
| Italy | 6.9% |
Where the Costume jewelry audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~40K | 1.17× | |
| 02 | Extremadura | ~70K | 1.11× | |
| 03 | Principality of Asturias | ~80K | 1.06× | |
| 04 | Balearic Islands | ~90K | 1.04× | |
| 05 | Region of Murcia | ~100K | 1.03× | |
| 06 | Aragon | ~80K | 1.03× | |
| 07 | Castilla-La Mancha | ~100K | 1.01× | |
| 08 | Castile and León | ~100K | 0.97× | |
| 09 | Canary Islands | ~100K | 0.96× | |
| 10 | Galicia | ~100K | 0.95× | |
| 11 | Basque Autonomous Country | ~100K | 0.95× | |
| 12 | Comunidad Valenciana | ~300K | 0.91× | |
| 13 | Andalusia | ~500K | 0.89× | |
| 14 | Catalonia | ~500K | 0.87× | |
| 15 | Community of Madrid | ~400K | 0.86× |
The strongest cross-interests of the Costume jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 8.05× | ||
| 02 | Pendant | Politics & Society | 6.13× | ||
| 03 | Art jewelry | Fashion & Accessoires | 5.27× | ||
| 04 | Long hair | Beauty & Wellness | 4.96× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 4.90× | ||
| 06 | Leggings | Fashion & Accessoires | 4.68× | ||
| 07 | Nail polish | Beauty & Wellness | 4.16× | ||
| 08 | Bikini | Fashion & Accessoires | 4.14× | ||
| 09 | Eyebrow | Beauty & Wellness | 4.04× | ||
| 10 | Nail salon | Beauty & Wellness | 3.97× | ||
| 11 | High-heeled footwear | Fashion & Accessoires | 3.91× | ||
| 12 | Hair coloring | Beauty & Wellness | 3.73× | ||
| 13 | Panties | Fashion & Accessoires | 3.62× | ||
| 14 | Lingerie | Fashion & Accessoires | 3.28× | ||
| 15 | Parfois (fashion accessories) | Fashion & Accessoires | 2.94× | ||
| 16 | Handbags | Fashion & Accessoires | 2.36× | ||
| 17 | Undergarment | Fashion & Accessoires | 2.26× | ||
| 18 | Dresses | Fashion & Accessoires | 2.04× | ||
| 19 | Footwear | Fashion & Accessoires | 1.86× | ||
| 20 | Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.66× | |
| Extroversion | THRILL | 1.59× | |
| Price Sensitivity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.86× | |
| Sports Activity | POWER | 0.92× |
Costume jewelry has an estimated audience of 3,022,126 people in Spain, concentrated in Andalusia and Catalonia.
84.7% of Costume jewelry fans are female, 15.3% are male, with an average age of 44.2 years.
Costume jewelry fans show strongest brand affinity for Makeup Tutorials (8.05×), Art jewelry (5.27×), and Bikini (4.14×) over the country average.
Costume jewelry fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Costume jewelry itself, the audience over-indexes on Art jewelry (5.27×), Bikini (4.14×), Pendant (6.13×), and Lingerie (3.28×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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