Rascasse Audience Intelligence

Costume jewelry Audience in India

A data profile of the people who buy, follow and care about Costume jewelry in India — modelled from more than twelve digital signal sources. Costume jewelry has an estimated audience of 5,463,535 people in India.

#725among Topic in India#62in Fashion & Accessoires

The average Costume jewelry fan in India is 31.5 years old, more female, and lives primarily in West Bengal.

The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Costume jewelry profile in India.

Audience size
5.5M
in India
Gender
58.9%♀
41.1% male
Age
31.5
average years
Country rank
#1057
Topic in India
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Costume jewelry fans

58.9% are female, 41.1% are male, average age 31.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Costume jewelry audience in India
MetricValue
Female58.9%
Male41.1%
Average age31.5
Estimated audience size5,463,535
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Costume jewelry audience in India
Age bracketShare%
16-1933%
20-2933%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Costume jewelry audience comes from India.

Worldwide audience distribution share by country for Costume jewelry
CountryShare
Brazil11.6%
United States10.0%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costume jewelry audience in India is strongest.

Fig. 05

Top regions by affinity

Costume jewelry fans by region: top regions in India
#RegionReachAffinity×
01West Bengal~900K5.26×
02Sikkim~3K1.32×
03Arunachal Pradesh~4K1.15×
04Nagaland~4K1.12×
05Mizoram~4K1.12×
06Manipur~7K1.05×
07Meghalaya~6K1.04×
08Goa~6K0.99×
09Tripura~7K0.98×
10Maharashtra~300K0.93×
11Himachal Pradesh~20K0.93×
12Chhattisgarh~30K0.92×
13Uttarakhand~20K0.92×
14Jammu and Kashmir~20K0.91×
15Jharkhand~40K0.89×
16Andhra Pradesh~60K0.87×
17Assam~50K0.86×
18Odisha~50K0.85×
19Punjab (region)~60K0.83×
20Haryana~60K0.82×
21Bihar~80K0.80×
22Madhya Pradesh~80K0.78×
23Rajasthan~90K0.77×
24Kerala~60K0.77×
25Gujarat~100K0.76×
26Karnataka~100K0.73×
27Telangana~60K0.73×
28Tamil Nadu~90K0.69×
29Uttar Pradesh~200K0.62×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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