A data profile of the people who buy, follow and care about Costume jewelry in Portugal — modelled from more than twelve digital signal sources. Costume jewelry has an estimated audience of 1,581,137 people in Portugal.
The average Costume jewelry fan in Portugal is 43.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include IKEA, Correio da Manhã, Pingo Doce, with strongest over-indexing on IKEA (1.87× the country average).
Demographically, the Costume jewelry audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Costume jewelry fan in Portugal is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for IKEA.
The key figures that characterise the Costume jewelry profile in Portugal.
82.6% are female, 17.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 43.5 |
| Estimated audience size | 1,581,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Costume jewelry audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 10.0% |
| Italy | 6.9% |
Where the Costume jewelry audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~50K | 1.11× | |
| 02 | Viana do Castelo District | ~40K | 1.11× | |
| 03 | Madeira | ~50K | 1.06× | |
| 04 | Coimbra District | ~80K | 1.02× | |
| 05 | Leiria District | ~90K | 1.00× | |
| 06 | Aveiro District | ~100K | 0.98× | |
| 07 | Faro District | ~100K | 0.97× | |
| 08 | Braga District | ~100K | 0.96× | |
| 09 | Setúbal District | ~200K | 0.95× | |
| 10 | Porto District | ~300K | 0.92× | |
| 11 | Santarém District | ~70K | 0.92× | |
| 12 | Lisbon District | ~400K | 0.86× |
The strongest cross-interests of the Costume jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 3.87× | ||
| 02 | Ring (jewellery) | Fashion & Accessoires | 3.54× | ||
| 03 | Necklace | Fashion & Accessoires | 3.40× | ||
| 04 | Earring | Fashion & Accessoires | 3.38× | ||
| 05 | Bracelet | Fashion & Accessoires | 2.80× | ||
| 06 | Parfois (fashion accessories) | Fashion & Accessoires | 2.79× | ||
| 07 | Blouse | Fashion & Accessoires | 2.41× | ||
| 08 | Skirt | Fashion & Accessoires | 2.38× | ||
| 09 | Ryanair | Travel & Leisure | 2.00× | ||
| 10 | Dresses | Fashion & Accessoires | 2.00× | ||
| 11 | Fragrances | Beauty & Wellness | 1.93× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.88× | ||
| 13 | IKEA | Home & Garden | 1.87× | ||
| 14 | Correio da Manhã | News | 1.74× | ||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Pingo Doce | Shopping | 1.65× | ||
| 17 | Shoes | Fashion & Accessoires | 1.62× | ||
| 18 | Footwear | Fashion & Accessoires | 1.60× | ||
| 19 | Child | Kids & Family | 1.55× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.67× | |
| Price Sensitivity | PREMIUM | 1.57× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Career Orientation | POWER | 0.95× |
Costume jewelry has an estimated audience of 1,581,137 people in Portugal, concentrated in Lisbon District and Porto District.
82.6% of Costume jewelry fans are female, 17.4% are male, with an average age of 43.5 years.
Costume jewelry fans show strongest brand affinity for IKEA (1.87×), Correio da Manhã (1.74×), and Pingo Doce (1.65×) over the country average.
Costume jewelry fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Costume jewelry itself, the audience over-indexes on Correio da Manhã (1.74×), Pingo Doce (1.65×), WhatsApp (1.72×), and Art jewelry (3.87×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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