A data profile of the people who buy, follow and care about Ryanair in Portugal — modelled from more than twelve digital signal sources. Ryanair has an estimated audience of 4,004,043 people in Portugal.
The average Ryanair fan in Portugal is 44.9 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Lisbon District, Braga District.
Top brand affinities include EasyJet, Continente, EDreams, with strongest over-indexing on EasyJet (2.99× the country average).
Demographically, the Ryanair audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ryanair fan in Portugal is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for EasyJet.
The key figures that characterise the Ryanair profile in Portugal.
60.2% are female, 39.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 44.9 |
| Estimated audience size | 4,004,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
Where the Ryanair audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1.5M | 1.83× | |
| 02 | Santarém District | ~300K | 1.83× | |
| 03 | Faro District | ~400K | 1.71× | |
| 04 | Braga District | ~600K | 1.60× | |
| 05 | Madeira | ~200K | 1.45× | |
| 06 | Azores | ~100K | 1.37× | |
| 07 | Aveiro District | ~400K | 1.31× | |
| 08 | Viana do Castelo District | ~100K | 1.18× | |
| 09 | Lisbon District | ~1.5M | 1.04× | |
| 10 | Coimbra District | ~200K | 1.03× | |
| 11 | Vila Real District | ~60K | 0.90× | |
| 12 | Viseu District | ~100K | 0.88× | |
| 13 | Setúbal District | ~400K | 0.83× | |
| 14 | Leiria District | ~200K | 0.83× | |
| 15 | Bragança District | ~30K | 0.68× | |
| 16 | Beja District | ~40K | 0.55× | |
| 17 | Castelo Branco District | ~40K | 0.54× | |
| 18 | Évora District | ~40K | 0.52× | |
| 19 | Guarda District | ~20K | 0.46× | |
| 20 | Portalegre District | ~20K | 0.40× |
The strongest cross-interests of the Ryanair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jorge Jesus | Sports | 4.23× | ||
| 02 | Michael Jackson | Music & Radio | 3.06× | ||
| 03 | EasyJet | Travel & Leisure | 2.99× | ||
| 04 | EDreams | Travel & Leisure | 2.91× | ||
| 05 | Logitravel | Travel & Leisure | 2.67× | ||
| 06 | Trivago | Travel & Leisure | 1.85× | ||
| 07 | TAP Portugal | Travel & Leisure | 1.84× | ||
| 08 | Conforama | Home & Garden | 1.61× | ||
| 09 | José Mourinho | Sports | 1.60× | ||
| 10 | Internet & Social Media | 1.59× | |||
| 11 | Culinary art | Arts & Culture | 1.59× | ||
| 12 | Radio Popular | Music & Radio | 1.57× | ||
| 13 | Baggage | Fashion & Accessoires | 1.56× | ||
| 14 | Brick | Home & Garden | 1.56× | ||
| 15 | Hotels | Travel & Leisure | 1.53× | ||
| 16 | Customer service | Business & Career | 1.53× | ||
| 17 | Cristina Ferreira | Movies & TV | 1.53× | ||
| 18 | Auchan | Shopping | 1.52× | ||
| 19 | Roof | Home & Garden | 1.51× | ||
| 20 | Continente | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.19× | |
| Spirituality | BALANCE | 1.16× | |
| Creativity | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Extroversion | THRILL | 0.82× | |
| Risk Appetite | THRILL | 0.83× |
Ryanair's target market in Portugal covers an estimated 4,004,043 people, concentrated in Porto District and Lisbon District.
60.2% of the Ryanair audience are female, 39.8% are male, with an average age of 44.9 years.
Ryanair fans show strongest brand affinity for EasyJet (2.99×), Continente (1.5×), and EDreams (2.91×) over the country average.
Ryanair fans in Portugal are most concentrated in Porto District (reach ~1.5M), Lisbon District (reach ~1.5M), and Braga District (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ryanair itself, the audience over-indexes on Continente (1.5×), EDreams (2.91×), Hotels (1.53×), and Auchan (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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