Rascasse Audience Intelligence

Baggage Audience in Portugal

A data profile of the people who buy, follow and care about Baggage in Portugal — modelled from more than twelve digital signal sources. Baggage has an estimated audience of 1,927,516 people in Portugal.

#337among Topic in Portugal#25in Fashion & Accessoires

The average Baggage fan in Portugal is 47.2 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Faro District.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Baggage profile in Portugal.

Audience size
1.9M
in Portugal
Gender
62.1%♀
37.9% male
Age
47.2
average years
Country rank
#444
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baggage fans

62.1% are female, 37.9% are male, average age 47.2.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Baggage audience in Portugal
MetricValue
Female62.1%
Male37.9%
Average age47.2
Estimated audience size1,927,516
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Baggage audience in Portugal
Age bracketShare%
16-195%
20-2911%
30-3918%
40-4928%
50+38%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Baggage audience comes from Portugal.

Worldwide audience distribution share by country for Baggage
CountryShare
United States21.9%
Italy6.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baggage audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Baggage fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~200K1.86×
02Lisbon District~700K1.14×
03Madeira~60K1.05×
04Bragança District~20K1.05×
05Portalegre District~20K1.04×
06Beja District~30K1.03×
07Guarda District~30K1.03×
08Azores~50K1.00×
09Vila Real District~30K1.00×
10Évora District~30K1.00×
11Castelo Branco District~40K0.99×
12Viana do Castelo District~50K0.97×
13Coimbra District~90K0.96×
14Viseu District~60K0.96×
15Leiria District~100K0.94×
16Aveiro District~100K0.92×
17Setúbal District~200K0.90×
18Braga District~200K0.89×
19Porto District~400K0.84×
20Santarém District~80K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Portugal

See Baggage audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Baggage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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