Rascasse Audience Intelligence

Baggage Audience in Brazil

Name: Baggage — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Baggage in Brazil — modelled from more than twelve digital signal sources. Baggage has an estimated audience of 5,204,151 people in Brazil.

#874among Topic in Brazil #58in Fashion & Accessoires

The average Baggage fan in Brazil is 44.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Ceará, Rio de Janeiro.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baggage profile in Brazil.

Audience size

5.2M

in Brazil

Gender

62.2%♀

37.8% male

Age

44.0

average years

Country rank

#1288

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Baggage fans

62.2% are female, 37.8% are male, average age 44.0.

Fig. 02

Gender split

62.2%

Female

37.8%

Male

Demographic split for Baggage audience in Brazil
Metric	Value
Female	62.2%
Male	37.8%
Average age	44.0
Estimated audience size	5,204,151

Fig. 03

Age distribution

Age distribution of the Baggage audience in Brazil
Age bracket	Share	%
16-19		6%
20-29		18%
30-39		24%
40-49		25%
50+		27%

Fig. 04

Worldwide distribution

3.9%

of the worldwide Baggage audience comes from Brazil.

Worldwide audience distribution share by country for Baggage
Country	Share
United States	21.9%
Italy	6.7%
United Kingdom	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baggage audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Baggage fans by region: top regions in Brazil
#	Region	Reach	×
01	Ceará	~700K	3.29×
02	Sergipe	~100K	2.02×
03	Roraima	~20K	1.13×
04	Amapá	~20K	1.11×
05	Acre	~20K	1.05×
06	Tocantins	~30K	0.99×
07	Rondônia	~40K	0.98×
08	Alagoas	~70K	0.96×
09	Piauí	~70K	0.95×
10	Rio Grande do Norte	~80K	0.94×
11	Federal District	~80K	0.94×
12	Mato Grosso do Sul	~70K	0.94×
13	Rio de Janeiro	~500K	0.93×
14	Paraíba	~100K	0.93×
15	Amazonas	~80K	0.93×
16	Maranhão	~100K	0.92×
17	Mato Grosso	~90K	0.92×
18	Espírito Santo	~100K	0.91×
19	Pará	~200K	0.89×
20	Pernambuco	~200K	0.88×
21	Goiás	~200K	0.86×
22	Santa Catarina	~200K	0.85×
23	São Paulo	~1M	0.83×
24	Rio Grande do Sul	~300K	0.83×
25	Bahia	~300K	0.81×
26	Paraná	~300K	0.80×
27	Minas Gerais	~400K	0.76×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Brazil

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Arts and music (39,605,104)
Food and drink (38,965,798)
Sports (38,308,261)
Food (37,833,570)

See Baggage audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Baggage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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