A data profile of the people who buy, follow and care about Brick in Portugal — modelled from more than twelve digital signal sources. Brick has an estimated audience of 1,772,445 people in Portugal.
The average Brick fan in Portugal is 47.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, WhatsApp, Ryanair, with strongest over-indexing on OLX (1.85× the country average).
Demographically, the Brick audience skews more female with an average age of 47.7, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Brick fan in Portugal is more female, around 47.7 years old, with strong DIY Mentality tendencies and a notable affinity for OLX.
The key figures that characterise the Brick profile in Portugal.
62.1% are female, 37.9% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 47.7 |
| Estimated audience size | 1,772,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 37% |
of the worldwide Brick audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
Where the Brick audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 1.68× | |
| 02 | Porto District | ~500K | 1.31× | |
| 03 | Santarém District | ~100K | 1.31× | |
| 04 | Setúbal District | ~300K | 1.30× | |
| 05 | Faro District | ~100K | 1.23× | |
| 06 | Braga District | ~200K | 1.18× | |
| 07 | Leiria District | ~100K | 1.08× | |
| 08 | Viseu District | ~70K | 1.07× | |
| 09 | Coimbra District | ~90K | 1.04× | |
| 10 | Aveiro District | ~100K | 1.01× | |
| 11 | Viana do Castelo District | ~40K | 0.97× | |
| 12 | Castelo Branco District | ~30K | 0.96× | |
| 13 | Madeira | ~50K | 0.95× | |
| 14 | Beja District | ~30K | 0.95× | |
| 15 | Guarda District | ~20K | 0.95× | |
| 16 | Bragança District | ~20K | 0.95× | |
| 17 | Portalegre District | ~20K | 0.95× | |
| 18 | Vila Real District | ~30K | 0.93× | |
| 19 | Évora District | ~30K | 0.93× | |
| 20 | Azores | ~50K | 0.92× |
The strongest cross-interests of the Brick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 3.04× | ||
| 02 | Microwave oven | Home & Garden | 2.27× | ||
| 03 | Zoo | Kids & Family | 2.11× | ||
| 04 | Hardware store | Home & Garden | 2.05× | ||
| 05 | Rail transport | Travel & Leisure | 2.02× | ||
| 06 | OLX | Shopping | 1.85× | ||
| 07 | Trivago | Travel & Leisure | 1.71× | ||
| 08 | Primark | Shopping | 1.70× | ||
| 09 | Real property | Home & Garden | 1.70× | ||
| 10 | EDreams | Travel & Leisure | 1.63× | ||
| 11 | Snack food | Food & Beverages | 1.63× | ||
| 12 | EasyJet | Travel & Leisure | 1.58× | ||
| 13 | Black Friday (shopping) | Shopping | 1.57× | ||
| 14 | Ryanair | Travel & Leisure | 1.56× | ||
| 15 | Lingerie | Fashion & Accessoires | 1.56× | ||
| 16 | FlixBus | Cars & Mobility | 1.55× | ||
| 17 | Home Appliances | Home & Garden | 1.55× | ||
| 18 | Nonprofit organization | Politics & Society | 1.54× | ||
| 19 | Costume jewelry | Fashion & Accessoires | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.47× | |
| Tradition | CONSERVATISM | 1.46× | |
| Indulgence | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Spirituality | BALANCE | 0.91× | |
| Early Adopter Mentality | POWER | 0.94× |
Brick has an estimated audience of 1,772,445 people in Portugal, concentrated in Lisbon District and Porto District.
62.1% of Brick fans are female, 37.9% are male, with an average age of 47.7 years.
Brick fans show strongest brand affinity for OLX (1.85×), WhatsApp (1.52×), and Ryanair (1.56×) over the country average.
Brick fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Brick itself, the audience over-indexes on WhatsApp (1.52×), Ryanair (1.56×), FlixBus (1.55×), and Primark (1.7×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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