A data profile of the people who buy, follow and care about FlixBus in Portugal — modelled from more than twelve digital signal sources. FlixBus has an estimated audience of 3,758,406 people in Portugal.
The average FlixBus fan in Portugal is 51.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include EasyJet, Ryanair, EDreams, with strongest over-indexing on EasyJet (4.33× the country average).
Demographically, the FlixBus audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical FlixBus fan in Portugal is more female, around 51.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for EasyJet.
The key figures that characterise the FlixBus profile in Portugal.
59.3% are female, 40.7% are male, average age 51.0.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 51.0 |
| Estimated audience size | 3,758,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 10% | |
| 40-49 | 20% | |
| 50+ | 58% |
Where the FlixBus audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~400K | 2.01× | |
| 02 | Faro District | ~400K | 1.53× | |
| 03 | Leiria District | ~300K | 1.47× | |
| 04 | Lisbon District | ~1.5M | 1.45× | |
| 05 | Porto District | ~1M | 1.34× | |
| 06 | Santarém District | ~200K | 1.34× | |
| 07 | Castelo Branco District | ~90K | 1.22× | |
| 08 | Viseu District | ~200K | 1.19× | |
| 09 | Évora District | ~70K | 1.13× | |
| 10 | Aveiro District | ~300K | 1.08× | |
| 11 | Braga District | ~400K | 1.07× | |
| 12 | Setúbal District | ~400K | 0.99× | |
| 13 | Bragança District | ~40K | 0.90× | |
| 14 | Vila Real District | ~50K | 0.80× | |
| 15 | Guarda District | ~40K | 0.80× | |
| 16 | Beja District | ~40K | 0.70× | |
| 17 | Viana do Castelo District | ~60K | 0.61× | |
| 18 | Portalegre District | ~10K | 0.33× | |
| 19 | Madeira | ~30K | 0.26× | |
| 20 | Azores | ~30K | 0.26× |
The strongest cross-interests of the FlixBus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | transavia | Travel & Leisure | 4.90× | ||
| 02 | Student exchange program | Business & Career | 4.60× | ||
| 03 | Online marketplace | Internet & Social Media | 4.42× | ||
| 04 | EasyJet | Travel & Leisure | 4.33× | ||
| 05 | Hospitality service | Travel & Leisure | 4.15× | ||
| 06 | EDreams | Travel & Leisure | 3.87× | ||
| 07 | Logitravel | Travel & Leisure | 3.50× | ||
| 08 | Pedestrian | Cars & Mobility | 3.47× | ||
| 09 | Ryanair | Travel & Leisure | 3.39× | ||
| 10 | Rail transport | Travel & Leisure | 3.10× | ||
| 11 | TAP Portugal | Travel & Leisure | 2.91× | ||
| 12 | Baggage | Fashion & Accessoires | 2.90× | ||
| 13 | Recruitment | Business & Career | 2.89× | ||
| 14 | Net-Empregos | Travel & Leisure | 1.97× | ||
| 15 | Airbnb | Travel & Leisure | 1.77× | ||
| 16 | Auchan | Shopping | 1.75× | ||
| 17 | Magazines | Literature | 1.61× | ||
| 18 | Portuguese language | Politics & Society | 1.60× | ||
| 19 | Fnac | Shopping | 1.56× | ||
| 20 | Continente | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.76× | |
| Community Orientation | OPEN | 1.80× | |
| Travelling | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.96× | |
| Extroversion | THRILL | 1.05× | |
| Luxury Orientation | PREMIUM | 1.09× |
FlixBus's target market in Portugal covers an estimated 3,758,406 people, concentrated in Lisbon District and Porto District.
59.3% of the FlixBus audience are female, 40.7% are male, with an average age of 51.0 years.
FlixBus fans show strongest brand affinity for EasyJet (4.33×), Ryanair (3.39×), and EDreams (3.87×) over the country average.
FlixBus fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond FlixBus itself, the audience over-indexes on Ryanair (3.39×), EDreams (3.87×), Continente (1.5×), and Baggage (2.9×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for FlixBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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