A data profile of the people who buy, follow and care about Brick in Belgium — modelled from more than twelve digital signal sources. Brick has an estimated audience of 1,303,159 people in Belgium.
The average Brick fan in Belgium is 47.0 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, Brussels.
Top brand affinities include Hat, Plumbing, Luxembourg, with strongest over-indexing on Hat (3.62× the country average).
Demographically, the Brick audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Brick fan in Belgium is more female, around 47.0 years old, with strong Individualism tendencies and a notable affinity for Hat.
The key figures that characterise the Brick profile in Belgium.
57.5% are female, 42.5% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 47.0 |
| Estimated audience size | 1,303,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Brick audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
Where the Brick audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~200K | 1.77× | |
| 02 | Brussels | ~100K | 1.33× | |
| 03 | Walloon Brabant | ~40K | 1.06× | |
| 04 | Liege | ~100K | 1.04× | |
| 05 | West Flanders | ~100K | 1.02× | |
| 06 | Antwerp | ~100K | 0.92× | |
| 07 | Flemish Brabant | ~100K | 0.88× | |
| 08 | Province of Namur | ~50K | 0.87× | |
| 09 | Luxembourg | ~30K | 0.86× | |
| 10 | East Flanders | ~100K | 0.73× | |
| 11 | Limburg | ~40K | 0.64× |
The strongest cross-interests of the Brick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hat | Fashion & Accessoires | 3.62× | ||
| 02 | Plumbing | Home & Garden | 2.73× | ||
| 03 | Vacation rental | Travel & Leisure | 1.99× | ||
| 04 | Lodging | Travel & Leisure | 1.94× | ||
| 05 | Starter home | Home & Garden | 1.94× | ||
| 06 | Innovation | Business & Career | 1.93× | ||
| 07 | Shower | Beauty & Wellness | 1.93× | ||
| 08 | Grilling | Food & Beverages | 1.78× | ||
| 09 | Efficient energy use | Technology & Electronics | 1.77× | ||
| 10 | Refrigerator | Home & Garden | 1.65× | ||
| 11 | Zoo | Kids & Family | 1.60× | ||
| 12 | Walking | Sports | 1.59× | ||
| 13 | Real property | Home & Garden | 1.58× | ||
| 14 | Luxembourg | Travel & Leisure | 1.56× | ||
| 15 | HEMA | Shopping | 1.56× | ||
| 16 | Pizza | Food & Beverages | 1.55× | ||
| 17 | Sunweb | Travel & Leisure | 1.54× | ||
| 18 | Bracelet | Fashion & Accessoires | 1.54× | ||
| 19 | Apartment | Business & Career | 1.51× | ||
| 20 | Weddings | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.74× | |
| Patriotism | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Risk Appetite | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Brick has an estimated audience of 1,303,159 people in Belgium, concentrated in Hainaut and Antwerp.
57.5% of Brick fans are female, 42.5% are male, with an average age of 47.0 years.
Brick fans show strongest brand affinity for Hat (3.62×), Plumbing (2.73×), and Luxembourg (1.56×) over the country average.
Brick fans in Belgium are most concentrated in Hainaut (reach ~200K), Antwerp (reach ~100K), and Brussels (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Brick itself, the audience over-indexes on Plumbing (2.73×), Luxembourg (1.56×), Real property (1.58×), and Apartment (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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