A data profile of the people who buy, follow and care about Hat in Belgium — modelled from more than twelve digital signal sources. Hat has an estimated audience of 1,344,875 people in Belgium.
Hat has an estimated audience of 1,344,875 people in Belgium. 60.1% are female, 39.9% are male, average age 46.0. Top brand affinities: Colruyt (supermarket), Brick, Concrete, Roof, Brico.
Top brand affinities include Colruyt (supermarket), Brick, Concrete, with strongest over-indexing on Colruyt (supermarket) (1.51× the country average).
Demographically, the Hat audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
The typical Hat fan in Belgium is more female, around 46.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Hat profile in Belgium.
60.1% are female, 39.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 46.0 |
| Estimated audience size | 1,344,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Hat audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.0% |
| Brazil | 6.4% |
The strongest cross-interests of the Hat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brick | Home & Garden | 3.62× | ||
| 02 | Roof | Home & Garden | 3.19× | ||
| 03 | Concrete | Home & Garden | 3.08× | ||
| 04 | Common law | Politics & Society | 2.66× | ||
| 05 | Door | Home & Garden | 2.48× | ||
| 06 | Plumbing | Home & Garden | 2.44× | ||
| 07 | Estate (law) | Business & Career | 2.17× | ||
| 08 | Infrastructure | Politics & Society | 2.15× | ||
| 09 | Building | Home & Garden | 2.04× | ||
| 10 | Road | Travel & Leisure | 1.88× | ||
| 11 | Electricity | Home & Garden | 1.65× | ||
| 12 | Brico | Home & Garden | 1.58× | ||
| 13 | Real property | Home & Garden | 1.55× | ||
| 14 | Agriculture | Business & Career | 1.55× | ||
| 15 | Investment | Business & Career | 1.53× | ||
| 16 | Economics | Business & Career | 1.53× | ||
| 17 | Western Europe | Travel & Leisure | 1.52× | ||
| 18 | Colruyt (supermarket) | Food & Beverages | 1.51× | ||
| 19 | Law | Business & Career | 1.51× | ||
| 20 | Member state of the European Union | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.56× | |
| Sustainability | BALANCE | 1.42× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Design Affinity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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