A data profile of the people who buy, follow and care about Agriculture in Belgium — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 2,386,606 people in Belgium.
Agriculture has an estimated audience of 2,386,606 people in Belgium. 51.7% are female, 48.3% are male, average age 45.9. Top brand affinities: Nature, Luxembourg, Canada, Real property, Desserts.
Top brand affinities include Nature, Luxembourg, Canada, with strongest over-indexing on Nature (1.53× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Agriculture fan in Belgium is balanced, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Nature.
The key figures that characterise the Agriculture profile in Belgium.
51.7% are female, 48.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 45.9 |
| Estimated audience size | 2,386,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Agriculture audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Livestock | Pets & Animals | 1.77× | ||
| 02 | Organic farming | Food & Beverages | 1.74× | ||
| 03 | Volunteering | Politics & Society | 1.73× | ||
| 04 | Local food | Food & Beverages | 1.71× | ||
| 05 | Lodging | Travel & Leisure | 1.67× | ||
| 06 | Innovation | Business & Career | 1.62× | ||
| 07 | Pizza | Food & Beverages | 1.61× | ||
| 08 | Desserts | Food & Beverages | 1.60× | ||
| 09 | Canada | Travel & Leisure | 1.58× | ||
| 10 | Weddings | Kids & Family | 1.58× | ||
| 11 | Real property | Home & Garden | 1.57× | ||
| 12 | Luxembourg | Travel & Leisure | 1.56× | ||
| 13 | Milk | Food & Beverages | 1.56× | ||
| 14 | Plumbing | Home & Garden | 1.55× | ||
| 15 | Hat | Fashion & Accessoires | 1.55× | ||
| 16 | Nature | Home & Garden | 1.53× | ||
| 17 | Music videos | Music & Radio | 1.53× | ||
| 18 | Drawing | Home & Garden | 1.52× | ||
| 19 | Walking | Sports | 1.51× | ||
| 20 | Sunweb | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Individualism | JOY | 1.33× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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