A data profile of the people who buy, follow and care about Agriculture in Austria — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 1,741,673 people in Austria.
The average Agriculture fan in Austria is 43.3 years old, balanced, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Styria, Lower Austria.
Top brand affinities include Google Maps, Nature, Austrian Airlines, with strongest over-indexing on Google Maps (1.58× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Agriculture fan in Austria is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Agriculture profile in Austria.
50.2% are female, 49.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 43.3 |
| Estimated audience size | 1,741,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Agriculture audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
Where the Agriculture audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~300K | 1.44× | |
| 02 | Upper Austria | ~300K | 1.40× | |
| 03 | Lower Austria | ~300K | 1.20× | |
| 04 | Carinthia (state) | ~90K | 1.01× | |
| 05 | Tyrol | ~100K | 0.96× | |
| 06 | Burgenland | ~40K | 0.96× | |
| 07 | Salzburg | ~90K | 0.81× | |
| 08 | Vorarlberg | ~50K | 0.77× | |
| 09 | Vienna | ~200K | 0.64× |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsey Vonn | Sports | 2.01× | ||
| 02 | Felix Baumgartner | Sports | 1.90× | ||
| 03 | Lodging | Travel & Leisure | 1.83× | ||
| 04 | Italian cuisine | Food & Beverages | 1.83× | ||
| 05 | Desserts | Food & Beverages | 1.73× | ||
| 06 | Hornbach | Shopping | 1.71× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 08 | Electronics | Technology & Electronics | 1.68× | ||
| 09 | Cineplexx Cinemas | Movies & TV | 1.68× | ||
| 10 | Austrian Airlines | Travel & Leisure | 1.64× | ||
| 11 | Happiness | Health | 1.62× | ||
| 12 | Google Maps | Internet & Social Media | 1.58× | ||
| 13 | Nature | Home & Garden | 1.58× | ||
| 14 | Vacations | Travel & Leisure | 1.58× | ||
| 15 | Local food | Food & Beverages | 1.57× | ||
| 16 | Bars | Travel & Leisure | 1.57× | ||
| 17 | Hungary | Travel & Leisure | 1.56× | ||
| 18 | Wikipedia | Internet & Social Media | 1.55× | ||
| 19 | Czech Republic | Travel & Leisure | 1.51× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| DIY Mentality | THRILL | 1.31× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.86× | |
| Creativity | OPEN | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Agriculture has an estimated audience of 1,741,673 people in Austria, concentrated in Upper Austria and Styria.
50.2% of Agriculture fans are female, 49.8% are male, with an average age of 43.3 years.
Agriculture fans show strongest brand affinity for Google Maps (1.58×), Nature (1.58×), and Austrian Airlines (1.64×) over the country average.
Agriculture fans in Austria are most concentrated in Upper Austria (reach ~300K), Styria (reach ~300K), and Lower Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Agriculture itself, the audience over-indexes on Nature (1.58×), Austrian Airlines (1.64×), Hornbach (1.71×), and Lindsey Vonn (2.01×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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