A data profile of the people who buy, follow and care about Felix Baumgartner in Austria — modelled from more than twelve digital signal sources. Felix Baumgartner has an estimated audience of 1,254,254 people in Austria.
The average Felix Baumgartner fan in Austria is 37.3 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Diljit Dosanjh, Heute, Kronen Zeitung, with strongest over-indexing on Diljit Dosanjh (91.24× the country average).
Demographically, the Felix Baumgartner audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Felix Baumgartner fan in Austria is more male, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Diljit Dosanjh.
The key figures that characterise the Felix Baumgartner profile in Austria.
44.5% are female, 55.5% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 37.3 |
| Estimated audience size | 1,254,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Felix Baumgartner audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 46.3% |
| Austria | 13.0% |
| United States | 8.4% |
Where the Felix Baumgartner audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.46× | |
| 02 | Styria | ~200K | 1.20× | |
| 03 | Tyrol | ~90K | 1.00× | |
| 04 | Upper Austria | ~200K | 0.96× | |
| 05 | Carinthia (state) | ~60K | 0.95× | |
| 06 | Lower Austria | ~200K | 0.94× | |
| 07 | Burgenland | ~30K | 0.92× | |
| 08 | Vienna | ~200K | 0.85× | |
| 09 | Vorarlberg | ~40K | 0.83× |
The strongest cross-interests of the Felix Baumgartner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diljit Dosanjh | Music & Radio | 91.24× | ||
| 02 | Toto Wolff | Sports | 6.77× | ||
| 03 | Political party | Politics & Society | 3.45× | ||
| 04 | SK Sturm Graz | Sports | 3.33× | ||
| 05 | Max Verstappen | Sports | 2.85× | ||
| 06 | Lindsey Vonn | Sports | 2.68× | ||
| 07 | GMX Mail | Internet & Social Media | 2.29× | ||
| 08 | Central Europe | Travel & Leisure | 2.17× | ||
| 09 | Soccer | Sports | 1.89× | ||
| 10 | Kronen Zeitung | News | 1.88× | ||
| 11 | Heute | Movies & TV | 1.86× | ||
| 12 | FIFA World Cup | Sports | 1.83× | ||
| 13 | YouTube | Movies & TV | 1.62× | ||
| 14 | Internet & Social Media | 1.60× | |||
| 15 | Beauty | Beauty & Wellness | 1.57× | ||
| 16 | Austria | Travel & Leisure | 1.56× | ||
| 17 | Kleine Zeitung | News | 1.55× | ||
| 18 | McDonald's | Food & Beverages | 1.53× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Online shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.81× | |
| Mindfulness | BALANCE | 1.55× | |
| Price Sensitivity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Luxury Orientation | PREMIUM | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.20× |
Felix Baumgartner has an estimated audience of 1,254,254 people in Austria, concentrated in Vienna and Styria.
44.5% of Felix Baumgartner fans are female, 55.5% are male, with an average age of 37.3 years.
Felix Baumgartner fans show strongest brand affinity for Diljit Dosanjh (91.24×), Heute (1.86×), and Kronen Zeitung (1.88×) over the country average.
Felix Baumgartner fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Felix Baumgartner itself, the audience over-indexes on Heute (1.86×), Kronen Zeitung (1.88×), YouTube (1.62×), and Instagram (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Felix Baumgartner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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