A data profile of the people who buy, follow and care about Marko Arnautovic in Austria — modelled from more than twelve digital signal sources. Marko Arnautovic has an estimated audience of 1,234,985 people in Austria.
The average Marko Arnautovic fan in Austria is 33.0 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Admiral Bundesliga, FC Bayern Munich, FIFA World Cup, with strongest over-indexing on Admiral Bundesliga (4.41× the country average).
Demographically, the Marko Arnautovic audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Marko Arnautovic fan in Austria is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Marko Arnautovic profile in Austria.
24.3% are female, 75.7% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 33.0 |
| Estimated audience size | 1,234,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 10% |
Where the Marko Arnautovic audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.32× | |
| 02 | Burgenland | ~40K | 1.31× | |
| 03 | Lower Austria | ~200K | 1.12× | |
| 04 | Upper Austria | ~200K | 1.07× | |
| 05 | Vienna | ~300K | 1.03× | |
| 06 | Carinthia (state) | ~60K | 0.93× | |
| 07 | Salzburg | ~60K | 0.76× | |
| 08 | Tyrol | ~60K | 0.74× | |
| 09 | Vorarlberg | ~30K | 0.74× |
The strongest cross-interests of the Marko Arnautovic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA European Championship | Sports | 7.32× | ||
| 02 | DFB-Pokal | Sports | 6.71× | ||
| 03 | RB Leipzig | Sports | 5.39× | ||
| 04 | La Liga | Sports | 4.65× | ||
| 05 | Transfermarkt | Sports | 4.49× | ||
| 06 | Admiral Bundesliga | Sports | 4.41× | ||
| 07 | FC Bayern Munich | Sports | 4.15× | ||
| 08 | Paris Saint-Germain | Sports | 4.12× | ||
| 09 | Borussia Dortmund | Sports | 4.11× | ||
| 10 | Austria national football team | Sports | 3.96× | ||
| 11 | A.C. Milan | Sports | 3.80× | ||
| 12 | Manchester City F.C. | Sports | 3.53× | ||
| 13 | TSV Hartberg | Sports | 3.47× | ||
| 14 | Manchester United F.C. | Sports | 3.34× | ||
| 15 | FC Barcelona | Sports | 2.69× | ||
| 16 | FIFA World Cup | Sports | 2.62× | ||
| 17 | Real Madrid C.F. | Sports | 2.57× | ||
| 18 | UEFA Champions League | Sports | 2.32× | ||
| 19 | Bwin | Games | 2.16× | ||
| 20 | Quality of life | Health | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Risk Appetite | THRILL | 1.22× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Extroversion | THRILL | 0.62× | |
| Price Sensitivity | PREMIUM | 0.66× |
Marko Arnautovic has an estimated audience of 1,234,985 people in Austria, concentrated in Vienna and Styria.
24.3% of Marko Arnautovic fans are female, 75.7% are male, with an average age of 33.0 years.
Marko Arnautovic fans show strongest brand affinity for Admiral Bundesliga (4.41×), FC Bayern Munich (4.15×), and FIFA World Cup (2.62×) over the country average.
Marko Arnautovic fans in Austria are most concentrated in Vienna (reach ~300K), Styria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Marko Arnautovic itself, the audience over-indexes on FC Bayern Munich (4.15×), FIFA World Cup (2.62×), Austria national football team (3.96×), and Transfermarkt (4.49×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Marko Arnautovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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