A data profile of the people who buy, follow and care about Quality of life in Austria — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 2,079,830 people in Austria.
The average Quality of life fan in Austria is 43.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Google Maps, Gmail, Admiral Bundesliga, with strongest over-indexing on Google Maps (1.67× the country average).
Demographically, the Quality of life audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Quality of life fan in Austria is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Google Maps.
The key figures that characterise the Quality of life profile in Austria.
62.4% are female, 37.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 43.4 |
| Estimated audience size | 2,079,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Quality of life audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
Where the Quality of life audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~300K | 1.07× | |
| 02 | Burgenland | ~60K | 1.07× | |
| 03 | Vorarlberg | ~80K | 1.05× | |
| 04 | Vienna | ~400K | 1.04× | |
| 05 | Carinthia (state) | ~100K | 1.01× | |
| 06 | Tyrol | ~100K | 0.96× | |
| 07 | Lower Austria | ~300K | 0.95× | |
| 08 | Salzburg | ~100K | 0.95× | |
| 09 | Upper Austria | ~200K | 0.92× |
The strongest cross-interests of the Quality of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy diet | Health | 1.73× | ||
| 02 | Gmail | Internet & Social Media | 1.69× | ||
| 03 | Google Maps | Internet & Social Media | 1.67× | ||
| 04 | Internet & Social Media | 1.67× | |||
| 05 | SK Sturm Graz | Sports | 1.64× | ||
| 06 | FC Bayern Munich | Sports | 1.64× | ||
| 07 | Café Central | Music & Radio | 1.62× | ||
| 08 | Donauinsel | Music & Radio | 1.62× | ||
| 09 | Parenting | Kids & Family | 1.62× | ||
| 10 | Parties | Music & Radio | 1.61× | ||
| 11 | Well-being | Health | 1.58× | ||
| 12 | Admiral Bundesliga | Sports | 1.57× | ||
| 13 | Erste Bank | Business & Career | 1.57× | ||
| 14 | Entrepreneurship | Business & Career | 1.57× | ||
| 15 | Dresses | Fashion & Accessoires | 1.56× | ||
| 16 | FIFA World Cup | Sports | 1.55× | ||
| 17 | Luxury goods | Fashion & Accessoires | 1.53× | ||
| 18 | Chat GPT | Technology & Electronics | 1.52× | ||
| 19 | Jannik Sinner | Sports | 1.52× | ||
| 20 | Organic food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.70× | |
| Social Media Usage | JOY | 1.61× | |
| Healthy Lifestyle | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Mindfulness | BALANCE | 1.09× | |
| Urban Lifestyle | OPEN | 1.09× |
Quality of life has an estimated audience of 2,079,830 people in Austria, concentrated in Vienna and Lower Austria.
62.4% of Quality of life fans are female, 37.6% are male, with an average age of 43.4 years.
Quality of life fans show strongest brand affinity for Google Maps (1.67×), Gmail (1.69×), and Admiral Bundesliga (1.57×) over the country average.
Quality of life fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Styria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Quality of life itself, the audience over-indexes on Gmail (1.69×), Admiral Bundesliga (1.57×), FIFA World Cup (1.55×), and Erste Bank (1.57×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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