A data profile of the people who buy, follow and care about Gmail in Austria — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 4,463,935 people in Austria.
The average Gmail fan in Austria is 30.0 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Quality of life, Online games, Concerts, with strongest over-indexing on Quality of life (1.69× the country average).
Demographically, the Gmail audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Gmail fan in Austria is more male, around 30.0 years old, with strong Need for Security tendencies and a notable affinity for Quality of life.
The key figures that characterise the Gmail profile in Austria.
41.4% are female, 58.6% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 30.0 |
| Estimated audience size | 4,463,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 0% |
of the worldwide Gmail audience comes from Austria.
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 5.1% |
| Belgium | 2.7% |
Where the Gmail audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1.5M | 1.43× | |
| 02 | Tyrol | ~300K | 1.04× | |
| 03 | Upper Austria | ~600K | 1.03× | |
| 04 | Salzburg | ~300K | 0.98× | |
| 05 | Styria | ~500K | 0.97× | |
| 06 | Lower Austria | ~600K | 0.94× | |
| 07 | Carinthia (state) | ~200K | 0.93× | |
| 08 | Vorarlberg | ~100K | 0.85× | |
| 09 | Burgenland | ~90K | 0.83× |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer security | Business & Career | 2.59× | ||
| 02 | Online games | Games | 2.23× | ||
| 03 | Major League Soccer | Sports | 2.16× | ||
| 04 | Internship | Business & Career | 2.05× | ||
| 05 | Giro d'Italia | Sports | 1.93× | ||
| 06 | Underground hip hop | Music & Radio | 1.86× | ||
| 07 | Süper Lig | Sports | 1.82× | ||
| 08 | Concerts | Music & Radio | 1.78× | ||
| 09 | Extreme sport | Sports | 1.74× | ||
| 10 | Vintage car | Cars & Mobility | 1.71× | ||
| 11 | Real-time strategy | Games | 1.70× | ||
| 12 | Quality of life | Health | 1.69× | ||
| 13 | Borussia Dortmund | Sports | 1.65× | ||
| 14 | Max Mara | Fashion & Accessoires | 1.64× | ||
| 15 | Zara | Shopping | 1.59× | ||
| 16 | Omega | Fashion & Accessoires | 1.56× | ||
| 17 | Aldi | Shopping | 1.54× | ||
| 18 | Cross-country skiing | Sports | 1.54× | ||
| 19 | FC Bayern Munich | Sports | 1.53× | ||
| 20 | Campervan | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.59× | |
| Risk Appetite | THRILL | 1.74× | |
| Sports Activity | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.41× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Mindfulness | BALANCE | 0.87× |
Gmail has an estimated audience of 4,463,935 people in Austria, concentrated in Vienna and Upper Austria.
41.4% of Gmail fans are female, 58.6% are male, with an average age of 30.0 years.
Gmail fans show strongest brand affinity for Quality of life (1.69×), Online games (2.23×), and Concerts (1.78×) over the country average.
Gmail fans in Austria are most concentrated in Vienna (reach ~1.5M), Upper Austria (reach ~600K), and Lower Austria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gmail itself, the audience over-indexes on Online games (2.23×), Concerts (1.78×), FC Bayern Munich (1.53×), and Zara (1.59×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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