A data profile of the people who buy, follow and care about Concerts in Austria — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 1,394,054 people in Austria.
The average Concerts fan in Austria is 40.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Google Maps, Café Central, Donauinsel, with strongest over-indexing on Google Maps (1.6× the country average).
Demographically, the Concerts audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Concerts fan in Austria is balanced, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.
The key figures that characterise the Concerts profile in Austria.
52.9% are female, 47.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.3 |
| Estimated audience size | 1,394,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Concerts audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
Where the Concerts audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.50× | |
| 02 | Salzburg | ~100K | 1.09× | |
| 03 | Burgenland | ~40K | 1.04× | |
| 04 | Vorarlberg | ~50K | 0.98× | |
| 05 | Tyrol | ~90K | 0.96× | |
| 06 | Carinthia (state) | ~70K | 0.96× | |
| 07 | Lower Austria | ~200K | 0.92× | |
| 08 | Styria | ~200K | 0.92× | |
| 09 | Upper Austria | ~200K | 0.91× |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Café Central | Music & Radio | 2.87× | ||
| 02 | Donauinsel | Music & Radio | 2.87× | ||
| 03 | Marx Halle | Music & Radio | 2.87× | ||
| 04 | Volkstheater | Music & Radio | 2.87× | ||
| 05 | Flex | Music & Radio | 2.87× | ||
| 06 | Hard Rock Cafe | Music & Radio | 2.87× | ||
| 07 | Arena | Music & Radio | 2.87× | ||
| 08 | Berlin | Music & Radio | 2.83× | ||
| 09 | ANKER | Music & Radio | 2.73× | ||
| 10 | SK Sturm Graz | Sports | 2.20× | ||
| 11 | FIFA World Cup | Sports | 2.01× | ||
| 12 | Admiral Bundesliga | Sports | 1.93× | ||
| 13 | FC Bayern Munich | Sports | 1.89× | ||
| 14 | Gmail | Internet & Social Media | 1.78× | ||
| 15 | Erste Bank | Business & Career | 1.71× | ||
| 16 | Quality of life | Health | 1.67× | ||
| 17 | Live events | Music & Radio | 1.66× | ||
| 18 | Google Maps | Internet & Social Media | 1.60× | ||
| 19 | Kleine Zeitung | News | 1.56× | ||
| 20 | Chat GPT | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.90× | |
| Travelling | THRILL | 1.63× | |
| Healthy Lifestyle | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Price Sensitivity | PREMIUM | 0.98× | |
| Urban Lifestyle | OPEN | 1.14× |
Concerts has an estimated audience of 1,394,054 people in Austria, concentrated in Vienna and Lower Austria.
52.9% of Concerts fans are female, 47.1% are male, with an average age of 40.3 years.
Concerts fans show strongest brand affinity for Google Maps (1.6×), Café Central (2.87×), and Donauinsel (2.87×) over the country average.
Concerts fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Concerts itself, the audience over-indexes on Café Central (2.87×), Donauinsel (2.87×), Gmail (1.78×), and Admiral Bundesliga (1.93×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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