A data profile of the people who buy, follow and care about Google Maps in Austria — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 7,526,697 people in Austria.
The average Google Maps fan in Austria is 40.6 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Apple Maps, GeoGuessr, Firefox, with strongest over-indexing on Apple Maps (49.08× the country average).
Demographically, the Google Maps audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Google Maps fan in Austria is more male, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Apple Maps.
The key figures that characterise the Google Maps profile in Austria.
39.9% are female, 60.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 40.6 |
| Estimated audience size | 7,526,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Google Maps audience comes from Austria.
| Country | Share |
|---|---|
| China | 16.3% |
| United States | 10.5% |
| Japan | 2.9% |
Where the Google Maps audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~900K | 1.14× | |
| 02 | Vorarlberg | ~200K | 1.06× | |
| 03 | Salzburg | ~500K | 1.05× | |
| 04 | Lower Austria | ~1M | 1.02× | |
| 05 | Vienna | ~1.5M | 1.00× | |
| 06 | Tyrol | ~500K | 0.99× | |
| 07 | Carinthia (state) | ~400K | 0.96× | |
| 08 | Styria | ~800K | 0.92× | |
| 09 | Burgenland | ~200K | 0.87× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Maps | Internet & Social Media | 49.08× | ||
| 02 | Firefox | Internet & Social Media | 31.95× | ||
| 03 | Google Chrome | Internet & Social Media | 20.96× | ||
| 04 | Dropbox (service) | Technology & Electronics | 20.74× | ||
| 05 | Origin (digital distribution software) | Games | 19.42× | ||
| 06 | GeoGuessr | Internet & Social Media | 16.81× | ||
| 07 | Vistaprint | Business & Career | 10.94× | ||
| 08 | Cheddar cheese | Food & Beverages | 10.58× | ||
| 09 | Skype | Internet & Social Media | 10.34× | ||
| 10 | Internet & Social Media | 2.71× | |||
| 11 | Claude | Technology & Electronics | 2.64× | ||
| 12 | Die Presse | News | 2.22× | ||
| 13 | Instant messaging | Internet & Social Media | 2.19× | ||
| 14 | Chat GPT | Technology & Electronics | 2.06× | ||
| 15 | Internet & Social Media | 2.04× | |||
| 16 | Refurbed | Technology & Electronics | 1.79× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Android (operating system) | Technology & Electronics | 1.72× | ||
| 19 | Bwin | Games | 1.62× | ||
| 20 | Interwetten | Games | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.43× | |
| Price Sensitivity | PREMIUM | 1.36× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Social Media Usage | JOY | 1.02× | |
| Healthy Lifestyle | BALANCE | 1.03× |
Google Maps has an estimated audience of 7,526,697 people in Austria, concentrated in Vienna and Lower Austria.
39.9% of Google Maps fans are female, 60.1% are male, with an average age of 40.6 years.
Google Maps fans show strongest brand affinity for Apple Maps (49.08×), GeoGuessr (16.81×), and Firefox (31.95×) over the country average.
Google Maps fans in Austria are most concentrated in Vienna (reach ~1.5M), Lower Austria (reach ~1M), and Upper Austria (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on GeoGuessr (16.81×), Firefox (31.95×), Dropbox (service) (20.74×), and Google Chrome (20.96×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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