A data profile of the people who buy, follow and care about Claude in Austria — modelled from more than twelve digital signal sources. Claude has an estimated audience of 1,534,424 people in Austria.
Claude has an estimated audience of 1,534,424 people in Austria. 44.2% are female, 55.8% are male, average age 42.5. Top brand affinities: Google Maps, Kaufland, CHECK24, Employment website, Hornbach.
Top brand affinities include Google Maps, Kaufland, CHECK24, with strongest over-indexing on Google Maps (2.64× the country average).
Demographically, the Claude audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Claude fan in Austria is more male, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.
The key figures that characterise the Claude profile in Austria.
44.2% are female, 55.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 42.5 |
| Estimated audience size | 1,534,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Claude audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.8% |
| France | 9.5% |
| Japan | 8.8% |
The strongest cross-interests of the Claude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CHECK24 | Business & Career | 4.62× | ||
| 02 | Google Analytics | Internet & Social Media | 4.40× | ||
| 03 | Kaufland | Shopping | 4.24× | ||
| 04 | Solar panel | Home & Garden | 3.16× | ||
| 05 | Social media marketing | Business & Career | 2.76× | ||
| 06 | Master of Business Administration | Business & Career | 2.70× | ||
| 07 | Google Maps | Internet & Social Media | 2.64× | ||
| 08 | Employment website | Business & Career | 2.51× | ||
| 09 | Artificial intelligence | Technology & Electronics | 2.42× | ||
| 10 | Career development | Business & Career | 2.35× | ||
| 11 | Family car | Cars & Mobility | 2.30× | ||
| 12 | Innovation | Business & Career | 2.11× | ||
| 13 | Online newspaper | News | 1.95× | ||
| 14 | Sustainable energy | Home & Garden | 1.82× | ||
| 15 | Cloud computing | Technology & Electronics | 1.81× | ||
| 16 | Hornbach | Shopping | 1.58× | ||
| 17 | Instant messaging | Internet & Social Media | 1.57× | ||
| 18 | Technology & Electronics | 1.56× | |||
| 19 | Meditation | Health | 1.52× | ||
| 20 | Psychology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.92× | |
| Career Orientation | POWER | 1.88× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.98× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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