A data profile of the people who buy, follow and care about Meditation in Austria — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 1,138,383 people in Austria.
The average Meditation fan in Austria is 37.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Self-awareness, Physical fitness, Fitness and wellness, with strongest over-indexing on Self-awareness (3.81× the country average).
Demographically, the Meditation audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Meditation fan in Austria is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Meditation profile in Austria.
67.3% are female, 32.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 37.6 |
| Estimated audience size | 1,138,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Meditation audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Meditation audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~90K | 1.18× | |
| 02 | Lower Austria | ~200K | 1.06× | |
| 03 | Vorarlberg | ~40K | 1.06× | |
| 04 | Upper Austria | ~200K | 1.05× | |
| 05 | Carinthia (state) | ~60K | 0.97× | |
| 06 | Burgenland | ~30K | 0.97× | |
| 07 | Tyrol | ~70K | 0.94× | |
| 08 | Styria | ~100K | 0.92× | |
| 09 | Vienna | ~200K | 0.83× |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-healing | Health | 4.53× | ||
| 02 | Self-awareness | Health | 3.81× | ||
| 03 | Self-confidence | Health | 3.28× | ||
| 04 | Jogging | Sports | 3.15× | ||
| 05 | Self-knowledge (psychology) | Health | 3.00× | ||
| 06 | Adult education | Business & Career | 2.70× | ||
| 07 | Cottage | Travel & Leisure | 2.58× | ||
| 08 | Social media marketing | Business & Career | 2.44× | ||
| 09 | Living room | Home & Garden | 2.28× | ||
| 10 | Employment website | Business & Career | 2.27× | ||
| 11 | Job hunting | Business & Career | 2.02× | ||
| 12 | Yoga | Sports | 1.93× | ||
| 13 | Drop shipping | Shopping | 1.87× | ||
| 14 | Pop music | Music & Radio | 1.85× | ||
| 15 | Rock music | Music & Radio | 1.64× | ||
| 16 | Books | Literature | 1.62× | ||
| 17 | Physical fitness | Sports | 1.60× | ||
| 18 | Fitness and wellness | Sports | 1.59× | ||
| 19 | Education | Business & Career | 1.57× | ||
| 20 | Temu | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.86× | |
| Mindfulness | BALANCE | 1.83× | |
| Early Adopter Mentality | POWER | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Travelling | THRILL | 1.11× | |
| Social Media Usage | JOY | 1.31× |
Meditation has an estimated audience of 1,138,383 people in Austria, concentrated in Vienna and Lower Austria.
67.3% of Meditation fans are female, 32.7% are male, with an average age of 37.6 years.
Meditation fans show strongest brand affinity for Self-awareness (3.81×), Physical fitness (1.6×), and Fitness and wellness (1.59×) over the country average.
Meditation fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Meditation itself, the audience over-indexes on Physical fitness (1.6×), Fitness and wellness (1.59×), Pop music (1.85×), and Self-knowledge (psychology) (3.0×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.