Rascasse Audience Intelligence

Meditation Audience in Netherlands

A data profile of the people who buy, follow and care about Meditation in Netherlands — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 2,092,452 people in Netherlands.

The average Meditation fan in Netherlands is 41.4 years old, more female, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, Limburg.

Top brand affinities include Self-awareness, Personal development, Mindfulness, with strongest over-indexing on Self-awareness (2.39× the country average).

Demographically, the Meditation audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Meditation fan in Netherlands is more female, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Self-awareness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Meditation profile in Netherlands.

Audience size
2.1M
in Netherlands
Gender
72.6%
27.4% male
Age
41.4
average years
Country rank
#510
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meditation fans

72.6% are female, 27.4% are male, average age 41.4.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Meditation audience in Netherlands
MetricValue
Female72.6%
Male27.4%
Average age41.4
Estimated audience size2,092,452
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Meditation audience in Netherlands
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4926%
50+23%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Meditation audience comes from Netherlands.

Worldwide audience distribution share by country for Meditation
CountryShare
United States19.5%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meditation audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Meditation fans by region: top regions in Netherlands
#RegionReachAffinity×
01Limburg~400K2.53×
02North Holland~500K1.40×
03Zuid-Holland~600K1.15×
04Zeeland~40K0.94×
05Utrecht~200K0.93×
06Flevoland~50K0.93×
07North Brabant~300K0.86×
08Gelderland~200K0.86×
09Groningen~60K0.83×
10Drenthe~50K0.83×
11Overijssel~100K0.81×
12Friesland~60K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meditation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meditation audience
#·InterestCategoryAffinity×
01MindfulnessHealth2.50×
02Mind–body interventionsHealth2.47×
03Self-helpHealth2.45×
04Yin yogaSports2.41×
05Self-awarenessHealth2.39×
06Self-loveHealth2.36×
07Hatha yogaHealth2.36×
08Self-confidenceHealth2.18×
09Adult educationBusiness & Career2.09×
10MagnesiumHealth2.03×
11Self-esteemHealth1.87×
12Natural skin careBeauty & Wellness1.84×
13Personal developmentBusiness & Career1.80×
14SpiritualityHealth1.76×
15Home DesignHome & Garden1.65×
16Skin careBeauty & Wellness1.58×
17Luxury real estateBusiness & Career1.58×
18Self-knowledge (psychology)Health1.57×
19Stress (biology)Health1.54×
20Art jewelryFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meditation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meditation audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.57×
Design AffinityPREMIUM1.43×
PatriotismCONSERVATISM1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meditation audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.60×
SustainabilityBALANCE0.71×
Urban LifestyleOPEN0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Meditation have in Netherlands?

Meditation has an estimated audience of 2,092,452 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Meditation fans?

72.6% of Meditation fans are female, 27.4% are male, with an average age of 41.4 years.

03

Which brands do Meditation fans like most?

Meditation fans show strongest brand affinity for Self-awareness (2.39×), Personal development (1.8×), and Mindfulness (2.5×) over the country average.

04

Where do Meditation fans live in Netherlands?

Meditation fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and Limburg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Meditation fans also like?

Beyond Meditation itself, the audience over-indexes on Personal development (1.8×), Mindfulness (2.5×), Self-love (2.36×), and Self-help (2.45×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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