Meditation Audience in Germany
Meditation has an estimated audience of 8,491,391 people in Germany. 66.1% are female, 33.9% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Self-love, Self-awareness, Health & wellness, Self care, Personal development.
The average Meditation fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Self-love, Self-awareness, Health & wellness, with strongest over-indexing on Self-love (2.7× the country average). Demographically, the Meditation audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Meditation fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 36.2 |
| Estimated audience size | 8,491,391 |
Audience persona
The typical Meditation fan in Germany is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Self-love.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,770,869 | 0.95× |
| Bayern | 1,597,679 | 1.17× |
| Baden-Württemberg | 1,359,012 | 1.17× |
| Niedersachsen | 847,349 | 1.03× |
| Hessen | 693,171 | 1.07× |
| Rheinland-Pfalz | 438,256 | 1.03× |
| Sachsen | 427,568 | 1.03× |
| Berlin | 411,519 | 1.08× |
| Schleswig-Holstein | 307,105 | 1.01× |
| Brandenburg | 237,900 | 0.9× |
| Thüringen | 214,135 | 0.99× |
| Hamburg | 191,880 | 1× |
| Sachsen-Anhalt | 184,242 | 0.84× |
| Mecklenburg-Vorpommern | 142,286 | 0.88× |
| Saarland | 99,189 | 0.95× |
| Bremen | 65,181 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-love | 2.7× | Health |
| Self-awareness | 2.83× | Health |
| Health & wellness | 2.22× | Health |
| Self care | 2.48× | Health |
| Personal development | 2.07× | Business & Career |
| Healthy habits | 2× | Health |
| Quality of life | 1.62× | Health |
| Well-being | 1.69× | Health |
| Mindfulness | 2.8× | Health |
| Muscle & Fitness | 2.09× | Sports |
| Healthy diet | 1.7× | Health |
| Vegetarian cuisine | 1.68× | Food & Beverages |
| Men's Fitness | 1.79× | Sports |
| Toddler | 1.67× | Kids & Family |
| Strength training | 1.71× | Sports |
| Hatha yoga | 2.95× | Health |
| Yoga | 1.77× | Sports |
| Motivation | 1.55× | Business & Career |
| Self-help | 2.35× | Health |
| Dog lovers | 1.54× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.68 |
| Sports Activity | POWER | 1.54 |
| Indulgence | JOY | 1.41 |
| Sustainability | BALANCE | 1.37 |
| Pet Ownership | JOY | 1.35 |
| Tradition | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
See Meditation audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Meditation have in Germany?
Meditation has an estimated audience of 8,491,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Meditation fans?
66.1% of Meditation fans are female, 33.9% are male, with an average age of 36.2 years.
Which brands do Meditation fans like most?
Meditation fans show strongest brand affinity for Self-love (2.7×), Self-awareness (2.83×), and Health & wellness (2.22×) over the country average.
Where do Meditation fans live in Germany?
Meditation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,770,869), Bayern (reach 1,597,679), and Baden-Württemberg (reach 1,359,012). These three regions account for the largest share of the active audience.
What other brands do Meditation fans also like?
Beyond Meditation itself, the audience over-indexes on Self-awareness (2.83×), Health & wellness (2.22×), Self care (2.48×), and Personal development (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.