Rascasse Audience Intelligence

Meditation Audience in Germany

A data profile of the people who buy, follow and care about Meditation in Germany — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 8,491,391 people in Germany.

#283among Topic in Germany#15in Health

The average Meditation fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Self-love, Self-awareness, Health & wellness, with strongest over-indexing on Self-love (2.7× the country average).

Demographically, the Meditation audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Meditation fan in Germany is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Self-love.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meditation profile in Germany.

Audience size
8.5M
in Germany
Gender
66.1%♀
33.9% male
Age
36.2
average years
Country rank
#468
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meditation fans

66.1% are female, 33.9% are male, average age 36.2.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Meditation audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age36.2
Estimated audience size8,491,391
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Meditation audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Meditation audience comes from Germany.

Worldwide audience distribution share by country for Meditation
CountryShare
United States19.5%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meditation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Meditation fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~1M2.54×
02Baden-Württemberg~1.5M1.09×
03Bayern~1.5M1.08×
04Saarland~100K0.99×
05Hessen~600K0.98×
06Thüringen~200K0.98×
07Rheinland-Pfalz~400K0.97×
08Sachsen~400K0.97×
09Schleswig-Holstein~300K0.95×
10Niedersachsen~800K0.94×
11Hamburg~200K0.91×
12Mecklenburg-Vorpommern~100K0.90×
13Bremen~70K0.90×
14Nordrhein-Westfalen~1.5M0.88×
15Brandenburg~200K0.87×
16Sachsen-Anhalt~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Meditation, Germany
0.86×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meditation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meditation audience
#·InterestCategoryAffinity×
01Hatha yogaHealth2.95×
02Self-awarenessHealth2.83×
03MindfulnessHealth2.80×
04Self-loveHealth2.70×
05Self careHealth2.48×
06Self-helpHealth2.35×
07Health & wellnessHealth2.22×
08Muscle & FitnessSports2.09×
09Personal developmentBusiness & Career2.07×
10Healthy habitsHealth2.00×
11Men's FitnessSports1.79×
12YogaSports1.77×
13Strength trainingSports1.71×
14Healthy dietHealth1.70×
15Well-beingHealth1.69×
16Vegetarian cuisineFood & Beverages1.68×
17ToddlerKids & Family1.67×
18Quality of lifeHealth1.62×
19HugendubelShopping1.59×
20MotivationBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meditation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meditation audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.88×
SustainabilityBALANCE1.37×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meditation audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.77×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meditation have in Germany?

Meditation has an estimated audience of 8,491,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Meditation fans?

66.1% of Meditation fans are female, 33.9% are male, with an average age of 36.2 years.

03

Which brands do Meditation fans like most?

Meditation fans show strongest brand affinity for Self-love (2.7×), Self-awareness (2.83×), and Health & wellness (2.22×) over the country average.

04

Where do Meditation fans live in Germany?

Meditation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Meditation fans also like?

Beyond Meditation itself, the audience over-indexes on Self-awareness (2.83×), Health & wellness (2.22×), Self care (2.48×), and Personal development (2.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Meditation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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