Yoga Audience in Germany
Yoga has an estimated audience of 6,870,744 people in Germany. 64.9% are female, 35.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Health & wellness, Self-love, Healthy habits, Self-awareness, Meditation.
The average Yoga fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Health & wellness, Self-love, Healthy habits, with strongest over-indexing on Health & wellness (1.85× the country average). Demographically, the Yoga audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yoga fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 39.2 |
| Estimated audience size | 6,870,744 |
Audience persona
The typical Yoga fan in Germany is more female, around 39.2 years old, with strong Sports Activity tendencies and a notable affinity for Health & wellness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,470,262 | 0.98× |
| Bayern | 1,360,363 | 1.23× |
| Baden-Württemberg | 1,004,856 | 1.07× |
| Berlin | 620,428 | 2.02× |
| Niedersachsen | 585,171 | 0.88× |
| Hessen | 568,287 | 1.09× |
| Rheinland-Pfalz | 320,039 | 0.93× |
| Sachsen | 311,337 | 0.92× |
| Schleswig-Holstein | 245,802 | 1× |
| Hamburg | 205,376 | 1.32× |
| Brandenburg | 187,947 | 0.88× |
| Thüringen | 135,642 | 0.77× |
| Sachsen-Anhalt | 114,268 | 0.64× |
| Mecklenburg-Vorpommern | 92,168 | 0.7× |
| Saarland | 64,189 | 0.76× |
| Bremen | 47,116 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health & wellness | 1.85× | Health |
| Self-love | 1.83× | Health |
| Healthy habits | 1.87× | Health |
| Self-awareness | 1.76× | Health |
| Meditation | 1.79× | Health |
| Self care | 1.9× | Health |
| Healthy diet | 1.56× | Health |
| Toddler | 1.56× | Kids & Family |
| Vegetarian cuisine | 1.52× | Food & Beverages |
| Muscle & Fitness | 1.67× | Sports |
| Knitting | 1.51× | Home & Garden |
| Weight loss (Fitness And wellness) | 1.56× | Health |
| Hatha yoga | 2.28× | Health |
| Mindfulness | 1.83× | Health |
| Handmade | 1.55× | Home & Garden |
| Healthy food | 1.58× | Health |
| Bodybuilding & Fitness | 1.57× | Sports |
| Houseplant | 1.51× | Home & Garden |
| Self-esteem | 1.52× | Health |
| Handmade jewelry | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Sustainability | BALANCE | 1.23 |
| Mindfulness | BALANCE | 1.19 |
| Indulgence | JOY | 1.15 |
| Patriotism | CONSERVATISM | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
See Yoga audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Yoga have in Germany?
Yoga has an estimated audience of 6,870,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yoga fans?
64.9% of Yoga fans are female, 35.1% are male, with an average age of 39.2 years.
Which brands do Yoga fans like most?
Yoga fans show strongest brand affinity for Health & wellness (1.85×), Self-love (1.83×), and Healthy habits (1.87×) over the country average.
Where do Yoga fans live in Germany?
Yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,470,262), Bayern (reach 1,360,363), and Baden-Württemberg (reach 1,004,856). These three regions account for the largest share of the active audience.
What other brands do Yoga fans also like?
Beyond Yoga itself, the audience over-indexes on Self-love (1.83×), Healthy habits (1.87×), Self-awareness (1.76×), and Meditation (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.