Yoga Audience in France
Yoga has an estimated audience of 6,395,639 people in France. 64.3% are female, 35.7% are male, average age 44.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Meditation, Decoration, Zero waste, Stradivarius, Karma yoga.
The average Yoga fan in France is 44.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Meditation, Decoration, Zero waste, with strongest over-indexing on Meditation (1.76× the country average). Demographically, the Yoga audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yoga fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 44.2 |
| Estimated audience size | 6,395,639 |
Audience persona
The typical Yoga fan in France is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Meditation.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,495,908 | 1.31× |
| Auvergne-Rhône-Alpes | 894,488 | 1.19× |
| Nouvelle-Aquitaine | 725,062 | 1.29× |
| Occitanie | 681,302 | 1.23× |
| Provence-Alpes-Côte d'Azur | 610,933 | 1.29× |
| Grand Est | 466,330 | 0.9× |
| Hauts-de-France | 448,502 | 0.8× |
| Pays de la Loire | 325,641 | 0.92× |
| Brittany | 290,007 | 0.93× |
| Normandy | 239,375 | 0.77× |
| Bourgogne-Franche-Comté | 218,033 | 0.84× |
| Centre-Val de Loire | 188,799 | 0.78× |
| Corsica | 24,029 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meditation | 1.76× | Health |
| Decoration | 1.67× | Home & Garden |
| Zero waste | 1.77× | Home & Garden |
| Stradivarius | 1.55× | Shopping |
| Karma yoga | 2.59× | Health |
| Vanessa Bruno | 1.75× | Fashion & Accessoires |
| Christina Ricci | 2.41× | Movies & TV |
| Relaxation technique | 1.85× | Health |
| Naturopathy | 2× | Health |
| Princesse tam.tam | 1.76× | Fashion & Accessoires |
| Gerard Darel | 1.84× | Fashion & Accessoires |
| Miou-Miou | 2.17× | Movies & TV |
| Hatha yoga | 1.71× | Health |
| Permaculture | 1.74× | Home & Garden |
| Digestion | 1.71× | Health |
| Biocoop | 1.59× | Shopping |
| Health policy | 1.55× | Politics & Society |
| Sophrology | 1.78× | Health |
| Intuition (psychology) | 2.35× | Health |
| Oysho | 1.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8 |
| Mindfulness | BALANCE | 2.51 |
| Community Orientation | OPEN | 1.71 |
| Indulgence | JOY | 1.52 |
| Extroversion | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
See Yoga audiences in other countries
More Sport audiences in France
- Soccer (18,059,398)
- Basketball (11,539,942)
- Golf (9,893,102)
- Swimming (7,574,060)
- Rugby union (7,031,676)
Frequently asked questions
How many fans does Yoga have in France?
Yoga has an estimated audience of 6,395,639 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Yoga fans?
64.3% of Yoga fans are female, 35.7% are male, with an average age of 44.2 years.
Which brands do Yoga fans like most?
Yoga fans show strongest brand affinity for Meditation (1.76×), Decoration (1.67×), and Zero waste (1.77×) over the country average.
Where do Yoga fans live in France?
Yoga fans in France are most concentrated in Île-de-France (reach 1,495,908), Auvergne-Rhône-Alpes (reach 894,488), and Nouvelle-Aquitaine (reach 725,062). These three regions account for the largest share of the active audience.
What other brands do Yoga fans also like?
Beyond Yoga itself, the audience over-indexes on Decoration (1.67×), Zero waste (1.77×), Stradivarius (1.55×), and Karma yoga (2.59×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.