Yoga Audience in Spain
Yoga has an estimated audience of 5,842,279 people in Spain. 66.3% are female, 33.7% are male, average age 45.7. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Parfois (fashion accessories), Healthy habits, El Mueble, Cortefiel, Facial care.
The average Yoga fan in Spain is 45.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Parfois (fashion accessories), Healthy habits, El Mueble, with strongest over-indexing on Parfois (fashion accessories) (2.08× the country average). Demographically, the Yoga audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yoga fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 45.7 |
| Estimated audience size | 5,842,279 |
Audience persona
The typical Yoga fan in Spain is more female, around 45.7 years old, with strong Mindfulness tendencies and a notable affinity for Parfois (fashion accessories).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,636,953 | 1.55× |
| Community of Madrid | 1,317,868 | 1.34× |
| Andalusia | 1,142,032 | 0.99× |
| Comunidad Valenciana | 799,439 | 1.22× |
| Canary Islands | 457,435 | 1.57× |
| Balearic Islands | 291,782 | 1.78× |
| Galicia | 233,067 | 0.85× |
| Basque Autonomous Country | 203,355 | 0.93× |
| Castile and León | 195,726 | 0.77× |
| Region of Murcia | 160,450 | 0.8× |
| Castilla-La Mancha | 158,849 | 0.67× |
| Aragon | 126,261 | 0.82× |
| Principality of Asturias | 114,798 | 0.83× |
| Extremadura | 72,230 | 0.57× |
| Cantabria | 62,729 | 0.85× |
| Navarre | 58,873 | 0.8× |
| La Rioja | 24,534 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parfois (fashion accessories) | 2.08× | Fashion & Accessoires |
| Healthy habits | 1.64× | Health |
| El Mueble | 1.58× | Home & Garden |
| Cortefiel | 1.55× | Fashion & Accessoires |
| Facial care | 2.03× | Beauty & Wellness |
| Foreign language | 2.53× | Business & Career |
| Handmade Crafts | 1.8× | Kids & Family |
| Fundraising | 1.73× | Business & Career |
| Internet celebrity | 1.53× | Internet & Social Media |
| Hatha yoga | 1.64× | Health |
| Nightwear | 1.72× | Fashion & Accessoires |
| Bodybuilding & Fitness | 1.74× | Sports |
| Karma yoga | 1.92× | Health |
| Queen Letizia of Spain | 1.58× | Politics & Society |
| Demi Moore | 1.56× | Movies & TV |
| Spot reduction | 1.73× | Health |
| Robert De Niro | 1.61× | Movies & TV |
| Yin yoga | 1.6× | Sports |
| Birkenstock | 1.51× | Fashion & Accessoires |
| Pilates | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.55 |
| Design Affinity | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.08 |
| DIY Mentality | THRILL | 1.03 |
| Healthy Lifestyle | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
See Yoga audiences in other countries
More Sport audiences in Spain
- Soccer (21,263,973)
- Basketball (12,580,217)
- Golf (9,452,483)
- Swimming (7,659,904)
- Baseball (6,465,515)
Frequently asked questions
How many fans does Yoga have in Spain?
Yoga has an estimated audience of 5,842,279 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Yoga fans?
66.3% of Yoga fans are female, 33.7% are male, with an average age of 45.7 years.
Which brands do Yoga fans like most?
Yoga fans show strongest brand affinity for Parfois (fashion accessories) (2.08×), Healthy habits (1.64×), and El Mueble (1.58×) over the country average.
Where do Yoga fans live in Spain?
Yoga fans in Spain are most concentrated in Catalonia (reach 1,636,953), Community of Madrid (reach 1,317,868), and Andalusia (reach 1,142,032). These three regions account for the largest share of the active audience.
What other brands do Yoga fans also like?
Beyond Yoga itself, the audience over-indexes on Healthy habits (1.64×), El Mueble (1.58×), Cortefiel (1.55×), and Facial care (2.03×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.