A data profile of the people who buy, follow and care about Yoga in Spain — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 5,842,279 people in Spain.
The average Yoga fan in Spain is 45.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Parfois (fashion accessories), Healthy habits, El Mueble, with strongest over-indexing on Parfois (fashion accessories) (2.08× the country average).
Demographically, the Yoga audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Yoga fan in Spain is more female, around 45.7 years old, with strong Mindfulness tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Yoga profile in Spain.
66.3% are female, 33.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 45.7 |
| Estimated audience size | 5,842,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Yoga audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 1.76× | |
| 02 | Canary Islands | ~500K | 1.56× | |
| 03 | Catalonia | ~1.5M | 1.55× | |
| 04 | Community of Madrid | ~1.5M | 1.34× | |
| 05 | Comunidad Valenciana | ~800K | 1.22× | |
| 06 | Andalusia | ~1M | 1.00× | |
| 07 | Basque Autonomous Country | ~200K | 0.93× | |
| 08 | Cantabria | ~60K | 0.87× | |
| 09 | Galicia | ~200K | 0.86× | |
| 10 | Principality of Asturias | ~100K | 0.85× | |
| 11 | Aragon | ~100K | 0.83× | |
| 12 | Navarre | ~60K | 0.83× | |
| 13 | Region of Murcia | ~200K | 0.82× | |
| 14 | Castile and León | ~200K | 0.78× | |
| 15 | La Rioja | ~30K | 0.75× | |
| 16 | Castilla-La Mancha | ~200K | 0.69× | |
| 17 | Extremadura | ~80K | 0.64× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foreign language | Business & Career | 2.53× | ||
| 02 | Parfois (fashion accessories) | Fashion & Accessoires | 2.08× | ||
| 03 | Facial care | Beauty & Wellness | 2.03× | ||
| 04 | Karma yoga | Health | 1.92× | ||
| 05 | Handmade Crafts | Kids & Family | 1.80× | ||
| 06 | Bodybuilding & Fitness | Sports | 1.74× | ||
| 07 | Fundraising | Business & Career | 1.73× | ||
| 08 | Spot reduction | Health | 1.73× | ||
| 09 | Nightwear | Fashion & Accessoires | 1.72× | ||
| 10 | Healthy habits | Health | 1.64× | ||
| 11 | Hatha yoga | Health | 1.64× | ||
| 12 | Yin yoga | Sports | 1.60× | ||
| 13 | El Mueble | Home & Garden | 1.58× | ||
| 14 | Queen Letizia of Spain | Politics & Society | 1.58× | ||
| 15 | Demi Moore | Movies & TV | 1.56× | ||
| 16 | Cortefiel | Fashion & Accessoires | 1.55× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.53× | ||
| 18 | Language school | Kids & Family | 1.53× | ||
| 19 | Beauty Makeup | Beauty & Wellness | 1.53× | ||
| 20 | Pilates | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.17× | |
| Design Affinity | PREMIUM | 1.13× | |
| Creativity | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.84× | |
| Urban Lifestyle | OPEN | 0.85× |
Yoga has an estimated audience of 5,842,279 people in Spain, concentrated in Catalonia and Community of Madrid.
66.3% of Yoga fans are female, 33.7% are male, with an average age of 45.7 years.
Yoga fans show strongest brand affinity for Parfois (fashion accessories) (2.08×), Healthy habits (1.64×), and El Mueble (1.58×) over the country average.
Yoga fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Healthy habits (1.64×), El Mueble (1.58×), Cortefiel (1.55×), and Facial care (2.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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