Rascasse Audience Intelligence

Yoga Audience in Brazil

Name: Yoga — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Yoga in Brazil — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 6,879,225 people in Brazil.

#8among Sport in Brazil #613among Topic in Brazil #75in Sports

The average Yoga fan in Brazil is 42.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoga profile in Brazil.

Audience size

6.9M

in Brazil

Gender

72.1%♀

27.9% male

Age

42.0

average years

Country rank

#911

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Yoga fans

72.1% are female, 27.9% are male, average age 42.0.

Fig. 02

Gender split

72.1%

Female

27.9%

Male

Demographic split for Yoga audience in Brazil
Metric	Value
Female	72.1%
Male	27.9%
Average age	42.0
Estimated audience size	6,879,225

Fig. 03

Age distribution

Age distribution of the Yoga audience in Brazil
Age bracket	Share	%
16-19		13%
20-29		18%
30-39		21%
40-49		23%
50+		25%

Fig. 04

Worldwide distribution

3.4%

of the worldwide Yoga audience comes from Brazil.

Worldwide audience distribution share by country for Yoga
Country	Share
United States	18.0%
Japan	5.2%
India	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoga audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Yoga fans by region: top regions in Brazil
#	Region	Reach	×
01	Santa Catarina	~500K	1.49×
02	São Paulo	~2.5M	1.26×
03	Rio Grande do Sul	~500K	1.21×
04	Pernambuco	~400K	1.19×
05	Federal District	~100K	1.18×
06	Rio de Janeiro	~700K	1.13×
07	Paraná	~500K	1.13×
08	Minas Gerais	~800K	1.11×
09	Bahia	~500K	1.10×
10	Rio Grande do Norte	~100K	1.05×
11	Ceará	~300K	1.02×
12	Sergipe	~70K	1.01×
13	Paraíba	~100K	1.00×
14	Espírito Santo	~100K	0.99×
15	Mato Grosso do Sul	~100K	0.99×
16	Amapá	~20K	0.98×
17	Roraima	~20K	0.96×
18	Amazonas	~100K	0.93×
19	Alagoas	~90K	0.91×
20	Acre	~20K	0.90×
21	Goiás	~200K	0.88×
22	Pará	~200K	0.85×
23	Maranhão	~100K	0.83×
24	Rondônia	~50K	0.82×
25	Piauí	~80K	0.80×
26	Tocantins	~40K	0.80×
27	Mato Grosso	~100K	0.76×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Brazil

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Basketball (14,704,983)
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Volleyball (8,892,724)
Baseball (8,525,845)

See Yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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