Rascasse Audience Intelligence

Yoga Audience in United States

A data profile of the people who buy, follow and care about Yoga in United States — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 36,250,080 people in United States.

#11among Sport in United States#481among Topic in United States#36in Sports

The average Yoga fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Wig, Curly Hair, Healthy habits, with strongest over-indexing on Wig (1.53× the country average).

Demographically, the Yoga audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yoga fan in United States is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Wig.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yoga profile in United States.

Audience size
36.3M
in United States
Gender
63.3%♀
36.7% male
Age
40.9
average years
Country rank
#676
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yoga fans

63.3% are female, 36.7% are male, average age 40.9.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Yoga audience in United States
MetricValue
Female63.3%
Male36.7%
Average age40.9
Estimated audience size36,250,080
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Yoga audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Yoga audience comes from United States.

Worldwide audience distribution share by country for Yoga
CountryShare
United States18.0%
Japan5.2%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Yoga fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~1M3.83×
02Washington, District of Columbia~200K2.06×
03Hawaii~300K1.71×
04Colorado~900K1.60×
05Vermont~100K1.58×
06Oregon~600K1.54×
07New York~3M1.51×
08Washington~1M1.51×
09California~5.5M1.33×
10Massachusetts~900K1.32×
11Virginia~1M1.28×
12Rhode Island~100K1.19×
13Maine~100K1.12×
14Montana~100K1.08×
15New Mexico~200K1.06×
16Florida~2.5M1.05×
17Utah~300K1.05×
18Alaska~80K1.04×
19New Jersey~900K1.03×
20New Hampshire~100K1.00×
21Connecticut~400K0.99×
22Illinois~1M0.97×
23Maryland~600K0.95×
24North Carolina~1M0.94×
25Pennsylvania~1M0.93×
26Minnesota~500K0.93×
27Arizona~700K0.91×
28Wisconsin~500K0.89×
29Texas~2.5M0.87×
30Idaho~200K0.87×
31Louisiana~400K0.82×
32Georgia~900K0.80×
33South Carolina~400K0.80×
34Tennessee~600K0.79×
35Michigan~700K0.78×
36Nevada~300K0.78×
37Ohio~800K0.73×
38Delaware~70K0.73×
39Kansas~200K0.72×
40Missouri~400K0.68×
41South Dakota~60K0.68×
42North Dakota~50K0.67×
43Indiana~400K0.66×
44Kentucky~300K0.62×
45Arkansas~200K0.62×
46West Virginia~100K0.61×
47Alabama~300K0.59×
48Oklahoma~200K0.59×
49Nebraska~100K0.58×
50Mississippi~200K0.55×
Fig. 06

Affinity by region

Affinity by region — Yoga, United States
0.55×1.00×3.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yoga audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires1.89×
02Curly HairBeauty & Wellness1.75×
03Plant-based dietHealth1.73×
04Google PhotosTechnology & Electronics1.72×
05Nail polishBeauty & Wellness1.70×
06Nail salonBeauty & Wellness1.69×
07Hair ExtensionsBeauty & Wellness1.63×
08Self-confidenceHealth1.62×
09AritziaFashion & Accessoires1.59×
10Quinceañera (telenovela)Movies & TV1.57×
11AfrobeatMusic & Radio1.56×
12BraidHome & Garden1.55×
13WigBeauty & Wellness1.53×
14Integumentary systemPets & Animals1.53×
15Healthy habitsHealth1.52×
16Long hairBeauty & Wellness1.52×
17ManicureBeauty & Wellness1.51×
18Makeup TutorialsBeauty & Wellness1.51×
19PedicureBeauty & Wellness1.51×
20Aerie (American Eagle Outfitters)Brand1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.19×
SustainabilityBALANCE1.18×
CreativityOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yoga audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Career OrientationPOWER0.84×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yoga have in United States?

Yoga has an estimated audience of 36,250,080 people in United States, concentrated in California and New York.

02

What is the gender split and age of Yoga fans?

63.3% of Yoga fans are female, 36.7% are male, with an average age of 40.9 years.

03

Which brands do Yoga fans like most?

Yoga fans show strongest brand affinity for Wig (1.53×), Curly Hair (1.75×), and Healthy habits (1.52×) over the country average.

04

Where do Yoga fans live in United States?

Yoga fans in United States are most concentrated in California (reach ~5.5M), New York (reach ~3M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Yoga fans also like?

Beyond Yoga itself, the audience over-indexes on Curly Hair (1.75×), Healthy habits (1.52×), Hair Extensions (1.63×), and Braid (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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