Yoga Audience in United States

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Yoga has an estimated audience of 36,250,080 people in United States. 63.3% are female, 36.7% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Wig, Curly Hair, Healthy habits, Hair Extensions, Braid.

The average Yoga fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Wig, Curly Hair, Healthy habits, with strongest over-indexing on Wig (1.53× the country average). Demographically, the Yoga audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Yoga fans

Demographic split for Yoga audience in United States
MetricValue
Female63.3%
Male36.7%
Average age40.9
Estimated audience size36,250,080

Audience persona

The typical Yoga fan in United States is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Wig.

Top regions in United States

Top regions ranked by reach for Yoga in United States
RegionReachAffinity
California6,089,3661.53×
New York3,571,3521.76×
Texas3,100,4570.99×
Florida2,845,4621.16×
Illinois1,285,9171.06×
Pennsylvania1,245,7501.02×
Washington1,219,8511.68×
North Carolina1,117,9021.02×
Massachusetts1,050,5951.47×
New Jersey1,037,3161.13×
Colorado1,031,0551.8×
Georgia982,7720.88×
Virginia978,4411.11×
Ohio845,9440.76×
Michigan793,3230.84×
Arizona706,3730.95×
Oregon701,0761.69×
Maryland620,9871×
Tennessee585,0870.8×
Minnesota526,7991.01×
Wisconsin517,2390.95×
South Carolina443,5780.81×
Indiana438,9300.66×
Missouri402,7160.69×
Utah365,6211.13×
Connecticut362,5851×
Nevada297,5590.85×
Louisiana292,8610.63×
Hawaii286,7441.84×
Alabama274,6970.54×
Kentucky263,2880.58×
Washington, District of Columbia255,1282.34×
Oklahoma234,6350.58×
New Mexico204,0341.12×
Kansas198,2350.69×
Iowa181,7990.61×
Arkansas178,2610.6×
Idaho148,9300.82×
Maine144,9731.12×
Mississippi139,5770.47×
New Hampshire139,0660.97×
Rhode Island135,7771.18×
Vermont105,4171.66×
Montana102,5051.02×
Nebraska98,5180.54×
West Virginia93,8690.56×
Alaska71,5290.92×
Delaware69,9270.7×
South Dakota45,1760.54×
Wyoming38,5150.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yoga audience
BrandAffinityCategory
Wig1.53×Beauty & Wellness
Curly Hair1.75×Beauty & Wellness
Healthy habits1.52×Health
Hair Extensions1.63×Beauty & Wellness
Braid1.55×Home & Garden
Afrobeat1.56×Music & Radio
Nail polish1.7×Beauty & Wellness
Long hair1.52×Beauty & Wellness
Nail salon1.69×Beauty & Wellness
Manicure1.51×Beauty & Wellness
Makeup Tutorials1.51×Beauty & Wellness
Pedicure1.51×Beauty & Wellness
Aritzia1.59×Fashion & Accessoires
Self-confidence1.62×Health
Google Photos1.72×Technology & Electronics
Aerie (American Eagle Outfitters)1.51×
Quinceañera (telenovela)1.57×Movies & TV
Integumentary system1.53×Pets & Animals
Princess Polly1.89×Fashion & Accessoires
Plant-based diet1.73×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yoga audience
TraitClusterScore
MindfulnessBALANCE1.65
Sports ActivityPOWER1.36
ExtroversionTHRILL1.35
SustainabilityBALANCE1.22
Healthy LifestyleBALANCE1.18
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Yoga
CountryShare
United States18.0%
Japan5.2%
India4.6%

See Yoga audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Yoga have in United States?

Yoga has an estimated audience of 36,250,080 people in United States, concentrated in California and New York.

What is the gender split and age of Yoga fans?

63.3% of Yoga fans are female, 36.7% are male, with an average age of 40.9 years.

Which brands do Yoga fans like most?

Yoga fans show strongest brand affinity for Wig (1.53×), Curly Hair (1.75×), and Healthy habits (1.52×) over the country average.

Where do Yoga fans live in United States?

Yoga fans in United States are most concentrated in California (reach 6,089,366), New York (reach 3,571,352), and Texas (reach 3,100,457). These three regions account for the largest share of the active audience.

What other brands do Yoga fans also like?

Beyond Yoga itself, the audience over-indexes on Curly Hair (1.75×), Healthy habits (1.52×), Hair Extensions (1.63×), and Braid (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.