Yoga Audience in Italy
Yoga has an estimated audience of 9,300,637 people in Italy. 62.2% are female, 37.8% are male, average age 44.3. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Meditation, Hatha yoga, Housekeeping, Naturopathy, Pilates.
The average Yoga fan in Italy is 44.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Meditation, Hatha yoga, Housekeeping, with strongest over-indexing on Meditation (1.53× the country average). Demographically, the Yoga audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yoga fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.3 |
| Estimated audience size | 9,300,637 |
Audience persona
The typical Yoga fan in Italy is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Meditation.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,340,886 | 1.43× |
| Lazio | 1,605,033 | 1.41× |
| Emilia-Romagna | 962,557 | 1.27× |
| Piedmont | 911,729 | 1.33× |
| Veneto | 897,470 | 1.22× |
| Campania | 847,690 | 0.81× |
| Sicilia | 743,231 | 0.92× |
| Tuscany | 742,665 | 1.2× |
| Puglia | 627,937 | 0.98× |
| Liguria | 266,149 | 1.02× |
| Sardinia | 229,906 | 0.88× |
| Calabria | 217,814 | 0.77× |
| Marche | 215,552 | 0.93× |
| Trentino-Alto Adige/Südtirol | 215,099 | 1.22× |
| Friuli-Venezia Giulia | 194,796 | 1.11× |
| Abruzzo | 178,841 | 0.87× |
| Umbria | 129,029 | 0.86× |
| Basilicata | 52,896 | 0.62× |
| Molise | 22,033 | 0.5× |
| Aosta Valley | 15,403 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meditation | 1.53× | Health |
| Hatha yoga | 1.59× | Health |
| Housekeeping | 1.51× | Travel & Leisure |
| Naturopathy | 1.74× | Health |
| Pilates | 1.62× | Sports |
| Collagen | 1.83× | Beauty & Wellness |
| Yin yoga | 1.71× | Sports |
| Kundalini yoga | 1.58× | Health |
| Allergy | 1.51× | Health |
| Traditional Chinese medicine | 1.78× | Business & Career |
| Holism | 1.6× | Politics & Society |
| Abdomen | 1.53× | Health |
| Numerology | 2.1× | Health |
| Old age | 1.57× | Politics & Society |
| Homeopathy | 1.82× | Health |
| Bikram Yoga | 1.75× | Health |
| Shiatsu | 1.88× | Health |
| Nordic walking | 1.51× | Sports |
| Hyaluronan | 1.86× | Beauty & Wellness |
| Caregiver | 1.69× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Mindfulness | BALANCE | 1.15 |
| Sports Activity | POWER | 1.14 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.06 |
| Quality Awareness | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
See Yoga audiences in other countries
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
Frequently asked questions
How many fans does Yoga have in Italy?
Yoga has an estimated audience of 9,300,637 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Yoga fans?
62.2% of Yoga fans are female, 37.8% are male, with an average age of 44.3 years.
Which brands do Yoga fans like most?
Yoga fans show strongest brand affinity for Meditation (1.53×), Hatha yoga (1.59×), and Housekeeping (1.51×) over the country average.
Where do Yoga fans live in Italy?
Yoga fans in Italy are most concentrated in Lombardy (reach 2,340,886), Lazio (reach 1,605,033), and Emilia-Romagna (reach 962,557). These three regions account for the largest share of the active audience.
What other brands do Yoga fans also like?
Beyond Yoga itself, the audience over-indexes on Hatha yoga (1.59×), Housekeeping (1.51×), Naturopathy (1.74×), and Pilates (1.62×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.