Meditation Audience in Italy
Meditation has an estimated audience of 10,092,849 people in Italy. 65.6% are female, 34.4% are male, average age 39.5. Top regions: Lazio, Lombardy, Sicilia. Top brand affinities: Health & wellness, Personal development, Self-awareness, Mindfulness, Self-love.
The average Meditation fan in Italy is 39.5 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Sicilia. Top brand affinities include Health & wellness, Personal development, Self-awareness, with strongest over-indexing on Health & wellness (1.81× the country average). Demographically, the Meditation audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Meditation fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 39.5 |
| Estimated audience size | 10,092,849 |
Audience persona
The typical Meditation fan in Italy is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Health & wellness.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 4,861,310 | 3.93× |
| Lombardy | 1,885,253 | 1.06× |
| Sicilia | 1,177,805 | 1.35× |
| Campania | 869,442 | 0.77× |
| Veneto | 740,889 | 0.93× |
| Emilia-Romagna | 692,459 | 0.84× |
| Puglia | 645,618 | 0.93× |
| Tuscany | 539,336 | 0.81× |
| Piedmont | 534,040 | 0.72× |
| Trentino-Alto Adige/Südtirol | 431,918 | 2.26× |
| Sardinia | 184,240 | 0.65× |
| Liguria | 175,314 | 0.62× |
| Calabria | 173,071 | 0.56× |
| Marche | 155,502 | 0.62× |
| Friuli-Venezia Giulia | 137,276 | 0.72× |
| Abruzzo | 110,673 | 0.5× |
| Umbria | 108,763 | 0.66× |
| Basilicata | 60,132 | 0.65× |
| Molise | 26,483 | 0.55× |
| Aosta Valley | 22,487 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health & wellness | 1.81× | Health |
| Personal development | 1.62× | Business & Career |
| Self-awareness | 1.83× | Health |
| Mindfulness | 2.31× | Health |
| Self-love | 1.9× | Health |
| Weight training | 1.54× | Sports |
| Yoga | 1.52× | Sports |
| Self-esteem | 1.59× | Health |
| Men's Fitness | 1.61× | Sports |
| Muscle & Fitness | 1.67× | Sports |
| Spirituality | 1.61× | Health |
| Hatha yoga | 2.21× | Health |
| Self-knowledge (psychology) | 1.58× | Health |
| Alternative medicine | 1.53× | Business & Career |
| Kundalini yoga | 2.23× | Health |
| Nutritionist | 1.59× | Food & Beverages |
| Self-help | 1.63× | Health |
| Yin yoga | 2.12× | Sports |
| Stretching | 1.51× | Sports |
| Mind–body interventions | 1.88× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.62 |
| Community Orientation | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.15 |
| Risk Appetite | THRILL | 1.14 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
See Meditation audiences in other countries
More Health audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Meditation have in Italy?
Meditation has an estimated audience of 10,092,849 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of Meditation fans?
65.6% of Meditation fans are female, 34.4% are male, with an average age of 39.5 years.
Which brands do Meditation fans like most?
Meditation fans show strongest brand affinity for Health & wellness (1.81×), Personal development (1.62×), and Self-awareness (1.83×) over the country average.
Where do Meditation fans live in Italy?
Meditation fans in Italy are most concentrated in Lazio (reach 4,861,310), Lombardy (reach 1,885,253), and Sicilia (reach 1,177,805). These three regions account for the largest share of the active audience.
What other brands do Meditation fans also like?
Beyond Meditation itself, the audience over-indexes on Personal development (1.62×), Self-awareness (1.83×), Mindfulness (2.31×), and Self-love (1.9×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.