A data profile of the people who buy, follow and care about Spirituality in Italy — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 6,433,517 people in Italy.
Spirituality has an estimated audience of 6,433,517 people in Italy. 64.3% are female, 35.7% are male, average age 40.3. Top brand affinities: SuperEnalotto, Singer-songwriter, Wikipedia, Self-awareness, Volunteering.
Top brand affinities include SuperEnalotto, Singer-songwriter, Wikipedia, with strongest over-indexing on SuperEnalotto (4.8× the country average).
Demographically, the Spirituality audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Spirituality fan in Italy is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Spirituality profile in Italy.
64.3% are female, 35.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 40.3 |
| Estimated audience size | 6,433,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Spirituality audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 4.80× | ||
| 02 | Andrea Bocelli | Music & Radio | 4.80× | ||
| 03 | Audrey Hepburn | Movies & TV | 4.80× | ||
| 04 | Marlon Brando | Movies & TV | 4.80× | ||
| 05 | Jane Fonda | Movies & TV | 4.80× | ||
| 06 | Vatican City | Travel & Leisure | 3.76× | ||
| 07 | Wikipedia | Internet & Social Media | 2.89× | ||
| 08 | Singer-songwriter | Music & Radio | 2.42× | ||
| 09 | Self-awareness | Health | 2.40× | ||
| 10 | Self-love | Health | 2.32× | ||
| 11 | Satire | Literature | 2.23× | ||
| 12 | Natural skin care | Beauty & Wellness | 2.09× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.94× | ||
| 14 | Volunteering | Politics & Society | 1.83× | ||
| 15 | Musical theatre | Movies & TV | 1.77× | ||
| 16 | Travel website | Travel & Leisure | 1.70× | ||
| 17 | Genetics | Kids & Family | 1.62× | ||
| 18 | Meditation | Health | 1.61× | ||
| 19 | Confectionery | Food & Beverages | 1.50× | ||
| 20 | Primark | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.28× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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