A data profile of the people who buy, follow and care about Spirituality in Brazil — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 7,456,144 people in Brazil.
Spirituality has an estimated audience of 7,456,144 people in Brazil. 72.2% are female, 27.8% are male, average age 39.4. Top brand affinities: Medicine, Country music, Rick and Morty, Hip hop music, Borussia Dortmund.
Top brand affinities include Medicine, Country music, Rick and Morty, with strongest over-indexing on Medicine (1.7× the country average).
Demographically, the Spirituality audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Spirituality fan in Brazil is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Medicine.
The key figures that characterise the Spirituality profile in Brazil.
72.2% are female, 27.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.4 |
| Estimated audience size | 7,456,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Spirituality audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.35× | ||
| 02 | Borussia Dortmund | Sports | 3.35× | ||
| 03 | Maria Bethânia | Music & Radio | 3.35× | ||
| 04 | Toy Story (franchise) | Movies & TV | 3.35× | ||
| 05 | Gal Costa | Music & Radio | 3.35× | ||
| 06 | Tim Maia | Music & Radio | 3.35× | ||
| 07 | Prince (musician) | Music & Radio | 3.35× | ||
| 08 | Germany | Travel & Leisure | 3.22× | ||
| 09 | Salad | Food & Beverages | 3.14× | ||
| 10 | Rita Lee | Music & Radio | 2.30× | ||
| 11 | Spanish language | Politics & Society | 2.05× | ||
| 12 | Bossa nova | Music & Radio | 1.80× | ||
| 13 | Medicine | Business & Career | 1.70× | ||
| 14 | BTS | Music & Radio | 1.67× | ||
| 15 | Meditation | Health | 1.65× | ||
| 16 | Michael Jackson | Music & Radio | 1.62× | ||
| 17 | MSN | News | 1.61× | ||
| 18 | Country music | Music & Radio | 1.58× | ||
| 19 | Hip hop music | Music & Radio | 1.58× | ||
| 20 | Wikipedia | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.65× | |
| Community Orientation | OPEN | 1.48× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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