A data profile of the people who buy, follow and care about Spirituality in Spain — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 3,630,212 people in Spain.
Spirituality has an estimated audience of 3,630,212 people in Spain. 67.7% are female, 32.3% are male, average age 40.8. Top brand affinities: IBEX 35, Caixabank, Robert De Niro, Al Pacino, Local food.
Top brand affinities include IBEX 35, Caixabank, Robert De Niro, with strongest over-indexing on IBEX 35 (2.64× the country average).
Demographically, the Spirituality audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Spirituality fan in Spain is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Spirituality profile in Spain.
67.7% are female, 32.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.8 |
| Estimated audience size | 3,630,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide Spirituality audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert De Niro | Movies & TV | 5.60× | ||
| 02 | Al Pacino | Movies & TV | 5.60× | ||
| 03 | Alexander Skarsgård | Movies & TV | 5.60× | ||
| 04 | Goodfellas | Movies & TV | 5.60× | ||
| 05 | Satire | Literature | 4.21× | ||
| 06 | Arturo Pérez-Reverte | Literature | 3.91× | ||
| 07 | Luck | Health | 2.85× | ||
| 08 | IBEX 35 | Business & Career | 2.64× | ||
| 09 | Local food | Food & Beverages | 2.48× | ||
| 10 | Real property | Home & Garden | 2.29× | ||
| 11 | Caixabank | Business & Career | 2.28× | ||
| 12 | Self-love | Health | 2.22× | ||
| 13 | Travel website | Travel & Leisure | 2.22× | ||
| 14 | Brico Dépôt | Shopping | 2.17× | ||
| 15 | Cat food | Pets & Animals | 2.14× | ||
| 16 | Self-awareness | Health | 2.13× | ||
| 17 | Charity and causes | Business & Career | 2.08× | ||
| 18 | Wikipedia | Internet & Social Media | 1.82× | ||
| 19 | Innovation | Business & Career | 1.79× | ||
| 20 | Meditation | Health | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.47× | |
| Community Orientation | OPEN | 1.75× | |
| Spirituality | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Indulgence | JOY | 0.84× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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