Rascasse Audience Intelligence

Meditation Audience in Spain

A data profile of the people who buy, follow and care about Meditation in Spain — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 6,966,247 people in Spain.

The average Meditation fan in Spain is 41.6 years old, more female, and lives primarily in Community of Madrid.

The audience is concentrated in Community of Madrid, Catalonia, Andalusia.

Top brand affinities include Health & wellness, Healthy diet, Self-awareness, with strongest over-indexing on Health & wellness (1.63× the country average).

Demographically, the Meditation audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Meditation fan in Spain is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Health & wellness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meditation profile in Spain.

Audience size
7M
in Spain
Gender
70.5%
29.5% male
Age
41.6
average years
Country rank
#378
Topic in Spain
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meditation fans

70.5% are female, 29.5% are male, average age 41.6.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Meditation audience in Spain
MetricValue
Female70.5%
Male29.5%
Average age41.6
Estimated audience size6,966,247
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Meditation audience in Spain
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Meditation audience comes from Spain.

Worldwide audience distribution share by country for Meditation
CountryShare
United States19.5%
Japan5.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meditation audience in Spain is strongest.

Fig. 05

Top regions by affinity

Meditation fans by region: top regions in Spain
#RegionReachAffinity×
01Community of Madrid~3M2.36×
02Balearic Islands~300K1.52×
03Canary Islands~500K1.41×
04Catalonia~1.5M1.32×
05Comunidad Valenciana~1M1.28×
06Andalusia~1.5M1.15×
07Region of Murcia~200K1.02×
08La Rioja~40K0.96×
09Aragon~200K0.94×
10Cantabria~80K0.92×
11Navarre~80K0.92×
12Extremadura~100K0.90×
13Principality of Asturias~100K0.89×
14Castile and León~300K0.88×
15Castilla-La Mancha~200K0.84×
16Galicia~300K0.81×
17Basque Autonomous Country~200K0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meditation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meditation audience
#·InterestCategoryAffinity×
01MindfulnessHealth2.23×
02Divinatory, esoteric and occult tarotHealth2.20×
03Wellness (alternative medicine)Health1.83×
04Hot yogaSports1.79×
05Bodybuilding & FitnessSports1.73×
06Self-confidenceHealth1.71×
07Spot reductionHealth1.69×
08Mind–body interventionsHealth1.67×
09Beauty MakeupBeauty & Wellness1.64×
10Health & wellnessHealth1.63×
11Healthy habitsHealth1.62×
12SpiritualityHealth1.62×
13DivinationHealth1.61×
14Self-awarenessHealth1.60×
15Frases de AmorInternet & Social Media1.60×
16EmpowermentPolitics & Society1.57×
17Healthy dietHealth1.53×
18Female bodybuildingSports1.53×
19Muscle & FitnessSports1.51×
20Kundalini yogaHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meditation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meditation audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.52×
Sports ActivityPOWER1.08×
Pet OwnershipJOY1.03×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meditation audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Early Adopter MentalityPOWER0.83×
Need for SecurityCONSERVATISM0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Meditation have in Spain?

Meditation has an estimated audience of 6,966,247 people in Spain, concentrated in Community of Madrid and Catalonia.

02

What is the gender split and age of Meditation fans?

70.5% of Meditation fans are female, 29.5% are male, with an average age of 41.6 years.

03

Which brands do Meditation fans like most?

Meditation fans show strongest brand affinity for Health & wellness (1.63×), Healthy diet (1.53×), and Self-awareness (1.6×) over the country average.

04

Where do Meditation fans live in Spain?

Meditation fans in Spain are most concentrated in Community of Madrid (reach ~3M), Catalonia (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Meditation fans also like?

Beyond Meditation itself, the audience over-indexes on Healthy diet (1.53×), Self-awareness (1.6×), Healthy habits (1.62×), and Mindfulness (2.23×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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